NetWits

MARCH 25, 2013

You have actions you want people to take on your site – donate, volunteer, write their political leader, sign up for an event, join, sign up for your eNewsletter or even inquire or apply. So how can these already-engaged users help you spread the word and acquire new supporters? We call this action sharing. Interactive Maps.

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Online Map United States Interaction 207

NetWits

SEPTEMBER 27, 2012

At the highest level, most nonprofits recognize that a) there are lots of people communicating via social media channels, b) those people influence their friends and family through social media channels, and c) those people and their networks are supporters or potential supporters of nonprofit organizations.

Social Media 175

Social Media Media Social Channel 175

NetWits

JULY 28, 2011

Having something to aim for always helps. It goes without saying, but using an online tool will help you manage your fundraising efforts. Remember, it’s difficult for people to say “no&# if you speak with them in person. People will donate because YOU are asking them to. People respond to deadlines!

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Tips Effective Fundraising Personal 250

NetWits

MARCH 31, 2011

A non-profit tech (#NPTech), communications and interactive strategy guy who’s all about helping non-profits and people for a living. Since then he’s gone on to start a non-profit focused on helping other non-profits tell stories through video ( Lights. David an I talk about his new startup HelpAttack!

Social Media 169

Social Media Media Fundraising Social 169

NetWits

AUGUST 23, 2011

Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. Helping an existing participant achieve greater results is easier than finding new participants and turning them into superstars. Get people to: Set a goal.

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Raise Money Fundraising Social Media 209

NetWits

JANUARY 11, 2012

We were thrilled that so many people wanted to learn more about them, but also surprised at how many were already using them at their nonprofits. Here are five reasons QR codes are a good option for your nonprofit: More and More People Are Scanning QR Codes. They are everywhere – and people are scanning them!

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South Carolina Blackberry Portland Mobile 253

NetWits

APRIL 4, 2012

Key Influencers are one of those “super social” people who you want to know. They are capable of influencing not only the people they know, but also people they don’t know. If they know you and care about you, they will help you achieve your goals. How Social Media Constituents Help Deliver Your Mission.

Social Media 180

Social Media Influence Goal Media 180

NetWits

DECEMBER 1, 2010

While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give. So now that it’s over, I wanted to share some thoughts that might help you and your nonprofit. Sample Communications Really Help. Being a Tease Helps. Segmentation Matters.

Online 201

Online Learning Fundraising Tips 201

NetWits

MAY 10, 2011

Blackbaud and the Run Walk Ride Fundraising Council recently conducted the Peer-to-Peer Fundraising Consumer Survey where we asked people who’ve participated in at least one run, walk or ride event in the past two years to answer a series of questions online. Only 45% of people polled in the survey personalize their fundraising page.

Money 202

Money Raise Poll Survey 202

NetWits

JULY 16, 2012

It was a lot of fun presenting (and talking to) this extremely engaged group of people. It’s the thing that people will see first when they visit you on Facebook. Milestones give you the ability to tell people more about your history. You can find out about upcoming sessions here. Make the Most of Your Cover Photo.

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Facebook Create Work Student 274

NetWits

MARCH 11, 2012

Along the way they’ve used content in the form of life changing stories to help shed light on how they’re making a difference. More recently they decided to harness the power of the web and content marketing by allowing people to follow the life of their 2012 national ambassador. He’s the 2011 March of Dimes National Ambassador.

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Content Story Marketing YouTube 213

NetWits

APRIL 2, 2013

It’s an easy trap to fall into, and I can’t help to think we share the blame. The benchmark trends are important because they help us ensure our approach is on the path toward success, but a more accurate measurement is the number of constituents engaged. You may ask, does that mean my organization should be sending more email?

Rate 139

Rate San Diego Open Benchmark 139

NetWits

FEBRUARY 2, 2011

Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). Can Social Media Help Your Search Engine Optimization (SEO) Efforts? based non-profits websites. Do you run fundraising events?

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email Social Social Media Search 246

NetWits

APRIL 2, 2011

It helps give us perspective and challenges our thinking which leads to potentially making decisions differently. 78% of business people use their mobile device to check email. We’re all focused on the non-profit space, but some times it’s good to take a look at how the internet is being used on a broader scale.

Internet 269

Internet Statistics Business Marketing 269

NetWits

MARCH 25, 2013

Nonprofits + Internet = People Inspiring People. He digs helping nonprofits excel at digital marketing, social media and online fundraising. Speak to the Inner Angel, Not the Inner Bookkeeper. by Kivi Leroux Miller, president of www.NonprofitMarketingGuide.com. Want to Raise Money Online? Don’t Forget about Email.

Ideas 262

Ideas Fundraising Blackbaud Sample 262

NetWits

APRIL 23, 2012

New ideas, a fresh design, new technology and a renewed focus on your online presence – all factors that drive peoples excitement. Gather all the data you have and use it to help you identify the primary groups that frequent your site. This prioritized list of tasks helps you understand what your new website should focus on.

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Websites Analysis Audience Design 253

NetWits

JANUARY 26, 2011

Someone, somewhere decided that talking to my friends about things I like and promoting websites I find interesting needs to move from something pure and organic to something we need to hire firms to help us with. They labeled it. Gave it a formula and created a fear storm for all those “without a strategy&#. Don’t get me wrong.

Social Media 192

Social Media Media Social Channel 192

NetWits

JUNE 22, 2011

But getting more people to register and attend your event is harder than it looks (I know all you seasoned event fundraising professionals are shaking your heads in agreement right now). Teams may also ignite friendly competition or just a feeling that I need to “do my part” to help the team. Role of Nonprofits. Your cause.

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Causes Sample Script Support 202

NetWits

MARCH 3, 2011

Traditionally, friendly URLs have been used to get people to the right place – e.g. www.YourNonprofit.org/TakeAction. Clearly they put a focus on the text message, but the QR code was nicely displayed as well: I like how they also included some learning information, which helps those new to QR codes find a reader on their mobile device.

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Awareness Cancer Raise Mobile 242

NetWits

DECEMBER 1, 2011

Our success depends on help from people like you. While this may diminish the overall response rate, it will help you grow a dependable revenue stream and increase the lifetime value of your donors. For example: “ You’ve signed our letter of support, joining 20,000 others demanding action. Great news!

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Giving Advocacy Rate Action 235

NetWits

MAY 12, 2011

Twitter – 140 characters isn’t a lot of real estate, but if event managers allowed participants to link their Twitter account to their personal fundraising page, those participants could engage their Twitter network with fundraising updates and a link back to their page so people can donate. Well how many words is a video worth?

Social Media 279

Social Media Studies Fundraising Media 279

NetWits

APRIL 1, 2011

He goes by the name Hardly Normal and fights to put a face on homelessness by using the internet, social media and InvisiblePeople.TV (content can be intense) to share stories about real people battling with being out on the street. I’m not normal, but few people who’ve made a lasting impact on their world have been conventional.

Homeless 194

Homeless Los Angeles Social Media Media 194

NetWits

MAY 8, 2012

By launching a very creative campaign designed around “pay to pin”, the group hopes to raise money to help their mission of providing small loans to poor women overseas. You could broaden this to include pins of people playing with their pets, new adoptions, shelter staff and volunteers, etc. Yet, where there is a will, there is a way.

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Money Raise Picture Tips 249

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. Peaks will help you determine what is on your website that draws traffic – is it your e-newsletters or events? What to do with? Traffic Sources, Keywords).

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Report Web Analytics Comparison 251

NetWits

JUNE 26, 2012

We don’t want to miss out on opportunities that help us reach our goals so we watch the industry, what other nonprofits are doing, and even the for profit world to get new and fresh ideas. As fundraisers we are always looking for new and innovative ways to increase donations.

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Develop Create Fundraising Virtual 193

NetWits

JULY 13, 2011

However, many are confused about how Twitter can help advance their organization’s goals. Whether existing or new, this quick rundown of 10 ways your nonprofit can benefit from using Twitter can help your organization plan, or rethink, your usage of this platform. Location Based Services. Access Support & Resources.

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Twitter Press Nonprofit Social Media 256

NetWits

MAY 25, 2011

million raised annually since 2004 by helping participants become fundraisers. So, how can you help supporters become fundraising superstars? When approaching the media, though, they may need help. Let them know you’re there to help. Learn what else would’ve helped, and provide this for future fundraisers.

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Support Fundraising Sample Raise 270

NetWits

NOVEMBER 14, 2011

Social media is all the rage, but does it actually help create real change in the world? Best Friends provides a valuable example of social media mobilizing people to take action in the real world. The folks at Best Friends Animal Society would answer with a resounding yes ! .

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Social Media Media Social Adopt 164

NetWits

JULY 27, 2011

It’s focused and we know exactly why we created it and why people would subscribe to it. Especially the ones you make related to the content you send to people, the frequency of your messages and the “asks” you make. This will help you determine the effectiveness of each channel. But don’t simply let people know.

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email Marketing Strategy Track 182

NetWits

MARCH 15, 2012

You have to create a plan of action and start BEing generous in ways that serve the people you want to touch online. Third , explore all the ways great content can help you achieve your online goals. Here’s a simple framework to get you started. A 5 Step Plan.

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Content Marketing Nonprofit Strategy 226

NetWits

DECEMBER 13, 2010

They reach out to people across the country and around the world. Find out how they raised their money and what additional help your organization could have provided. Their energy and passion has helped fuel an incredible growth from $330,000 raised in 2003 to $2.8 Larger teams mean more people raising more money.

Fundraising 170

Fundraising Raise Gift Registration 170

NetWits

MAY 17, 2012

Looking to help your organization get better at raising money online? Here are seven tips that will help you improve your online fundraising efforts. How many people visit your organization’s website each month? Being smarter about your ask, if executed properly, can help you receive more. Follow Up Relentlessly.

Results 230

Results Online Donor Fundraising 230

NetWits

JANUARY 11, 2011

But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. All this innovation birthed a new type of website – one that’s not driven by a specific non-profit, but is focused on individual people and their online networks.

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Social Media Social Media Site 272

NetWits

DECEMBER 6, 2010

And while I agree that a would be abuser is unlikely to see a Captain Caveman profile pic and decide forgo beating his 8-year-old, I still feel campaigns like this can help the cause because they’re great at awareness. If awareness is the goal, then surely getting tens of thousands of people to share a message is doing something.

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Awareness Raise Greece Meme 199

NetWits

JUNE 30, 2011

If the people on your mailing list opted to receive your message, then you will see greater returns from your appeal.” – Anthony Sicola. The more specific and time sensitive your call to action is, the more likely you can get people involved. But just don’t do it all the time. – Kathryn Hall. “

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email Chad Cancer Hunger 256

NetWits

NOVEMBER 10, 2011

There are only so many people who have the capacity to give and their capacity has a ceiling. Sometimes seeing the work of others helps get our creative juices flowing so we brought together a few industry experts to share their thoughts and a few examples of incredibly successful end-of-year campaigns. Burning Questions?

Campaign 230

Campaign Fundraising PDF Blackbaud 230

NetWits

NOVEMBER 11, 2010

With 10,000 people in your email list you’d make $3,000.00 The subject line is the first thing people see. Simply put, it’s what get’s people to open your message. Tell them what they are about to get/read – don’t trick people or just make the subject catchy so someone will open your message. in revenue from one mailing.

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email Profit Registration Review 212