3rd Sector Labs

article thumbnail

Data drives better digital marketing for nonprofits

3rd Sector Labs

And let’s not forget that data captures people’s attention. Because people are drawn to reading numbers- numbers are short and sweet, and to the point. Oh, and (most of the time) people trust numbers, statistics, facts and figures. So.how many people donated blood? How many people supported the fight?

Digital 138
article thumbnail

It’s that time of year: your 8-step fundraising data checklist

3rd Sector Labs

This post pulls together insights and recommendations that we have made since last year’s appeal and organizes them into a helpful list, with references to past blog posts and other sources. Hope this helps. People’s lives change – jobs, addresses, marital status, interests, buying habits, you name it.

Data 184
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Because donors are people, and people’s lives change. People know people. If you mail a beautiful package via direct mail to someone who only wants to be communicated with via email, have you helped your cause or wasted your money? If Third Sector can help, please let us know. Data degrades.

Attention 157
article thumbnail

More fundraising software = more data headaches

3rd Sector Labs

There are search results, however, that help us define the problem. Because donors are consumers … people. And people’s lives change. Would a database repository help you organize, clean and manage your donor data across those many systems? Need help building a plan or thinking out of the box?

Software 161
article thumbnail

Donor Data Management Dictionary

3rd Sector Labs

To help with your donor data management planning, we have created a Donor Data Management Dictionary to help you make sense of all the data jargon as it applies to the nonprofit organization’s business needs. Is more data jargon giving you a headache? With assets like a donor database, degradation is inevitable.

Data 100
article thumbnail

Fundraising without donor data: What’s that proverb about giving a man a fish?

3rd Sector Labs

For my money, that proverb has been around as long as people have. And perhaps most importantly, you need the data to help you plan your next fundraising appeal. There are a number of techniques and best practices that can be implemented through your giving technology to help you gather more complete donor data.

Data 164
article thumbnail

What’s up with consumer data privacy?

3rd Sector Labs

And sitting in the middle of the debate are data brokers – companies that specialize in the collection, mashing, analysis and sale of billions of pieces of data about millions of people. People know people. Consumer Data Privacy Activities in Washington. On May 1, the White House released a report on big data and privacy.

Data 122