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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.” Ad Copy: Navigate to the left side of the Google ads manager and click “Ads & assets.” Below Keywords, click “Search terms.”

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[FREE WEBINAR] Introduction to Google Analytics for Nonprofits

Nonprofit Tech for Good

Nearly everyone has Google Analytics installed on their websites, but they should. Even if a nonprofit has Google Analytics installed, most nonprofit marketers aren’t taking advantage of the advanced features, or worse yet, they aren’t looking at their analytics at all. Presented by: Josh Kashorek , Director of Marketing at Journity

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Nonprofit Google Ads 101: How to get the Google Ad Grant

Candid

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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The Top 3 Charity Rating & Badge Programs for Nonprofits

Nonprofit Tech for Good

It’s worth noting that Charity Navigator, Candid, and GreatNonprofits are only available to nonprofits based in the United States. If your nonprofit is located outside of the US, then Google “charity ratings [your country name]” to find similar programs.

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10 Tips for Using Google Ads on Giving Tuesday

Elevation

This one day raises close to 3 billion dollars in the United States alone, with a longer and longer list of other countries participating as well. Don't give up your chance to participate, and don't overlook Google Ads as a part of your Giving Tuesday campaign. (Well, unless it's #GivingTuesdayNow or #GivingEveryTuesday.)

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Google Ad Grants 101: What You Need to Know

Neon CRM

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

511 was given online in the United States within the first 24 hours of GivingTuesday 2019, an increase of 28%. Canada and the United States – 26%. Digital wallet payments, such as Apple Pay and Google Pay – 1%. The median gift size was $50. By Region: Africa – 12%. Asia – 26%.