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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% High spam rates are like waving a red flag at Google and Yahoo.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy 246
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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Emails look more reputable when branded from your organization’s domain instead of your technology provider’s.

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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? On Google alone, people make over twenty-two million searches every day. It is no wonder millions of people search the term “Search Engine Optimization (SEO)” on Google every month. Google, Bing, Yahoo! What is SEO?

Search 245
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Which Company is the Most Socially Responsible and Generous to Nonprofits: Facebook? Twitter? YouTube? LinkedIn? MySpace? Flickr? Google?

Nonprofit Tech for Good

Nonprofits and their adoption of social media has created an interesting, albeit interdependent relationship with large companies like Google, Facebook, MySpace, Twitter, YouTube, and Flickr. 2) Google/YouTube. Google donated $1,000,000 to Haiti. They also offer free advertising to nonprofits through their Google Grants Program.

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New Google and Yahoo Standards for Email

M+R

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Here’s the good news: your organization probably already meets most (or even all!)

Yahoo 89
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Why Your Nonprofit Is Not Ranking on Google

NetWits

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found. I recommend Google Analytics as it’s free and quite comprehensive.

Google 225