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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking? And many more.

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Nonprofit Google Ads 101: How to get the Google Ad Grant

Candid

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. To help people digitally reach and engage their organization’s supporters, Google can provide a (free) helping hand.

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Google Ad Grants for Nonprofits 102

Qgiv

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. If your organization falls in this range, you may be interested in free, discounted, or affordable software solutions to help carry out your strategies while staying within budget.

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Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Your website is arguably the most important tool you have in your fundraising arsenal. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? leads) it’s bringing in. You’ll be pulling in rich data in no time!