Connection Cafe

MAY 19, 2011

Last week’s NTEN webinar on Google Analytics reached capacity FAST. The first thing to know is that the updates made to Google Analytics aren’t in its function. The first thing to know is that the updates made to Google Analytics aren’t in its function. You can see three reports: overview, organic and paid.

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Analytics NTEN Google Calendar 32

Connection Cafe

JUNE 28, 2013

The summer was spent getting organized and planning for the following year among other things. Screening your database through proactive services like NCOA and DeceasedRecordFinder is much more cost and time efficient rather than researching via White Pages, Google or clipping out obituaries one by one.

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Data Organization Mail United States 38

Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. tech love to the nptech community.

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Map Google Grant Video 32

Connection Cafe

OCTOBER 30, 2017

Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. Isn’t it true that they are providing your organization with time and financial resources in exchange for value? Still not convinced?

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Analytics Volunteer Donor Google 39

Connection Cafe

MARCH 25, 2020

While may organizations can claim credit for building these systems, OKR performance management processes are often most closely aligned with the breakaway performance of Google. Anything that could put a company on the path towards becoming the next Google is bound to get the attention of CEOs and senior leaders in all industries.

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Effective Childhood Foundation Google 27

Connection Cafe

MAY 23, 2013

The study reported traffic decreased across 18 of 19 nonprofit verticals , with Canadian organizations being the exception. (It Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. What’s the reason? Examine Visits.

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Websites Comparison Analytics Search 44

Connection Cafe

FEBRUARY 1, 2018

In this post, we’ll be talking about Google quite a bit; that’s because 77.43% of all daily searches are done via Google. Plus, the SEO efforts you put forth on Google will trickle down to the other search engines as well. Well, to start, Google sells advertising revenue. How do search engines work?

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Education Digital Strategy Search 21

Connection Cafe

AUGUST 2, 2016

Google Analytics is one example of an outcome indicator. Google Analytics tells a story that you may not be seeing about your online advocates. Once this information is surfaced, your organization’s mission can be spread by asking your advocates to take action on your latest action alert. Facebook+Share), Campaign Term (e.g.

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Advocacy Action Rate Conversation 20

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. See what has worked for other organizations and see if it might apply to you. Here are Google’s instructions on how to set up content experiments.

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Technique Analytics Google Test 44

Connection Cafe

APRIL 16, 2014

An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. There have even been reports that organic reach will be further reduced to 1% to 2% of fans. Will Facebook Give Nonprofits a Break?

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Facebook Retention Social Media Nonprofit 45

Connection Cafe

JULY 24, 2013

The market’s perception of your organization may be very different than what you think it is or what you want it to be – you must take control of your nonprofit’s story, message and brand so that you can help shape the perception of your nonprofit’s brand. What are people saying about your organization? Step Three: Listen.

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Social Social Media Nonprofit Google 46

Connection Cafe

AUGUST 11, 2017

Did you know that organizations update their website, on average, every 2-4 years? The update to Google’s search algorithm to rank mobile-friendly websites higher in search results has forced nonprofit organizations to adapt. Search Engine Optimization.

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Design Websites Mobile Nonprofit 40

Connection Cafe

JUNE 19, 2013

If you haven’t mastered donation form abandonment tracking, in-page analytics and setting up goals in Google Analytics , go back & visit those posts now. If you want to start at the very beginning, check out this Intro to Google Analytics for nonprofits series. If not, read up on how to track internal site searches ).

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Issue Analytics Google Track 30

Connection Cafe

MARCH 16, 2012

Google Analytics can show you a lot you might not have realized about your visitors. Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. If you set up site search tracking in your Google Analytics instance, you can see what people searched for once they arrived.

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Audience Georgia Analytics Google 35

Connection Cafe

MARCH 30, 2021

There are few in the digital marketing world who wouldn’t include SEO in their strategy, with organic search being the dominant channel (gaining 53% of web traffic in 2019). These days, businesses look to SEO experts to run their campaigns. This ongoing work is something SEO agencies should be old-hands at.

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Tutorial Search YouTube Results 26

Connection Cafe

APRIL 14, 2020

If you are searching beyond page five of Google to find inspiration for your virtual challenge concept, then I hope the following insights are helpful. As tempting as it might be, now is not the time to redefine who your organization wants to be by trying to find that transformative viral moment. Know YOUR audience.

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Virtual Challenge Fundraising Haiti 44

Connection Cafe

DECEMBER 8, 2020

Though many nonprofits still bring in donations the old-fashioned way, online fundraising can be a cost-effective, quick way to boost revenue and can open up a world of possibilities for your organization. While any organization can benefit from online fundraising, each nonprofit finds success through different online strategies.

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Practice Donation Online Fundraising 33

Connection Cafe

OCTOBER 10, 2013

Here are five of the ideas they shared the following tips for letting data drive the dollars: Track conversions with Google Analytics. Build out your organization’s Google+ Local profile and encourage supporters to contribute reviews of your organization.

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Web Newsletter Summary Search 38

Connection Cafe

DECEMBER 29, 2011

After all, the common thread between baseball and Google Analytics is so obvious, right? Baseball: A Metaphor for Everything – time for your organization to start thinking differently. Google Analytics for Nonprofits – tips on using Google Analytics to gain more insight into your online marketing.

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Convio Analytics Newsletter Social Media 46

Connection Cafe

JUNE 29, 2016

You’ve got the usual list of suspects at your organization: the online engagement tool, a blog, social media platforms, and a website. Google Webmaster Toolkit. Requires Google Account . Google Webmaster Tools is a website health and optimization tool. Firefly Partners exclusively serves nonprofit organizations.

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Websites Tools Management Help 27

Connection Cafe

NOVEMBER 28, 2014

The app is available for free at the App Store and Google Play. In addition to supporting the passion of nonprofit organizations, we feel it is also important to promote philanthropy in everyday life. With For Goodness Shake, you can find organizations that match your interests, even those you didn’t already know about.

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Blackbaud Search Nonprofit Causes 55

Connection Cafe

DECEMBER 13, 2011

This Winter, Luminate Online will officially support HTML5, allowing organizations to select this new DOCTYPE when building out content. By using this feature, Convio clients will be able to do things like, for example, use the API to display a list of your organization's upcoming events on your website. Oh, memories. You're welcome.

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Convio Script AJAX API 49

Connection Cafe

APRIL 6, 2020

How are those fundraising organizations going to thank and steward those new donors? According to research : An average organization with a database of 50,000 records could be wasting up to $3,200 per mailing due to inaccurate addresses and deceased records. Tons of organizations are offering free training – including Blackbaud!

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Activities Active Activism Develop 47

Connection Cafe

FEBRUARY 12, 2019

Multi-channel donors can be 212% more valuable for your organization than offline-only donors. 61% of organizations didn’t have a thank you/confirmation page after I signed up for email. It’s also the easiest way to run tests and experiments in something like Google Optimize (even I can do that). Not an organization.

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Charity email Fundraising Offline 28

Connection Cafe

MAY 23, 2018

Please consult your legal counsel with any specific question or to determine how GDPR may impact your organization or business. The GDPR will challenge organizations, both commercial and nonprofit, to reconsider their positioning and internal capabilities around data privacy, data security, consent, control and transparency.

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Personal Org Data Policy 26

Connection Cafe

OCTOBER 31, 2017

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. For a primer on Facebook’s newsfeed, watch this video: The fact is, people will always take precedent over Pages and organic, unpaid content. Facebook can’t exist without its users. to their friends.

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Sri Lanka Slovakia Serbia Bolivia 42

Connection Cafe

MAY 2, 2019

If a website takes too long to load, is isn’t searchable, or lacks logical organization, your audience will bolt. Most organizations would like a sign-up, a donation, or an email address. No one likes visiting a website that looks like it was last updated 10 years ago—and Google doesn’t either. Have a Call To Action.

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Education Websites Tips Student 32

Connection Cafe

DECEMBER 8, 2011

Assembled below are Connection Café's top five online posts of 2011, as determined by our Google Analytics Top Content report. LinkedIn: Step It Up : Cheryl Black gives organizations some tips on how to use LinkedIn more effectively. I can honestly, and without bias, say that each one of these posts is truly awesome.

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Chile Online Denver Philadelphia 28

Connection Cafe

OCTOBER 31, 2019

If you miss it, potential donors may make decisions based on stale information about your organization. Google Ad Grants 101 – Grow Your Nonprofit’s Online Presence With $10K/Month in Free Ads. The effectiveness of your executive team has a profound impact on the overall effectiveness of your entire nonprofit organization.

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Free Disaster Blackbaud Social 26

Connection Cafe

MAY 21, 2019

Recently, Blackbaud’s Customer Success and Professional Services team led two webinars to help organizations learn how to grow their supporter lists and tend their supporter “gardens” by keeping lists engaged, bringing wilting supporters back to life and cleaning out the weeds to produce the best “harvest” ever!

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Support Tips Technique Adwords 34

Connection Cafe

MAY 11, 2012

It also got me thinking about organizations, maybe like some of yours, where remote working isn't a product of having people who just happen to live in different areas, but is more a product of a lack of office space. Let's face it, the overhead of having an office can be more than a lot of organizations and companies can justify.

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Skype Google Software Phone 32

Connection Cafe

JANUARY 10, 2018

By tapping into their supporters’ networks, organizations engaging in P2P fundraising can exponentially expand their potential donor pools. People in these extended networks make donations to organizations they may have never considered supporting if not for the peer-to-peer request. JDRF, Susan G. Thermometers sync!

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Game Facebook Change Fundraising 29

Connection Cafe

MAY 3, 2016

There are thousands of arts and culture nonprofits that engage communities throughout the world, and each day, donors are searching online for organizations and causes such as these to support. Front-load your browser titles with the page name, rather than your organization’s name. But how do they find you to begin with?

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Action Search Arts Review 20

Connection Cafe

FEBRUARY 25, 2020

Our generation – those who have grown up with 9/11 memories, women’s marches, LGTBQ advocacy and milestones – have founded Benefit Corporations (B-Corps) like TOMS, launched nonprofit organizations like Period.org, and even won the Nobel Peace Prize for our actions on gender equality and education. Are they obsolete? It’s the latter.

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Impact Social Companies Nonprofit 27

Connection Cafe

AUGUST 27, 2018

Maybe it’ll make your organization seem pushy or desperate. Side note: This fit of charity is why your organization needs to invest in search engine optimization and Google Ad Grants for Nonprofits. So they search Google. Your job is to reduce cognitive strain —i.e., make things easy for your user.

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Donation Online Tips Cancer 33

Connection Cafe

MARCH 18, 2020

As many organizations have made the decision to have employees work from home during the COVID-19 pandemic response, many employees a re now finding themselves working remotely for the first time and discovering the distractions that home can bring. . Keep a Schedule and Get Organized . – Karen Stuhlfeier, St.

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South Dakota Tips San Diego Social 35

Connection Cafe

JANUARY 11, 2017

The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. And, these organizations aren’t beginners. And not just your goal, but a goal for the entire organization, from the CEO to the Volunteer Coordinator. Google for Nonprofits .

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Benchmark Online Analytics Beginner 20