The MatrixFiles

JANUARY 2, 2024

Which one is most important that if addressed, would yield the most benefit for your organization? For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon.

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Websites Podcast Analytics Map 130

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2020

As COVID accelerates innovative uses of AI in many areas, we are also seeing more development of AI-powered data mapping tools for philanthropic advising and to support donor investment decisions. In the past, they relied on media coverage, phone calls, on-the-ground searches, and information collected by other organizations.

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Map Examples Data Donor 61

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? In this guide, we’ll cover the top four best practices to enhance your healthcare organization’s website: Map and optimize the user journey. Map and optimize the user journey. Let’s dive in!

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Websites Organization Tips Map 81

Forum One

SEPTEMBER 30, 2021

Two of our most used service design activities are ecosystem mapping and service blueprinting. These tools employ collaborative methods that engage both end-users and the organizations serving them. Service blueprinting is a key step in mapping your digital ecosystem.

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Map Service Design Digital 46

Nonprofits Source

FEBRUARY 24, 2023

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Once you have a target audience in mind, start putting your ideas into action and building a strong digital presence for your organization.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Google Practice Profile Avatar 205

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 64

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. If you work for a nonprofit, the program provides your organization with several new benefits.

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Google Adwords Screencast DC 119

NTEN

JANUARY 11, 2012

Implementing truly gorgeous online maps still requires some custom code and technical know-how – but, the cost and learning curve involved has dropped considerably. Online maps provide a concrete, quickly digestible way to drive home the connection between your organization's work and where it takes place.

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Open Source Map Open Online 89

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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St. Louis Headline Search Google 250

Nonprofit Tech for Good

JANUARY 9, 2020

International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Presented here is a roadmap for differentiating your international organization – in a competitive U.S. Establishment of a 501(c) 3 organization.

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Storytelling Accessibility Activities Active 262

Nonprofit Tech for Good

OCTOBER 17, 2019

WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. The platform has grown into a powerful publishing tool where organizations of all sizes can extend their website’s capability. Events, Fundraising and Donations.

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Plugin WordPress Websites Paypal 214

Amy Sample Ward

FEBRUARY 23, 2012

There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. Track your organization and your cause. Create a shared tracking space for your team or whole organization.

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Social Media Management Media Calendar 249

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. If you use Google Ads, link your Google Ads account to GA4 to better integrate advertising and acquisition data into your GA4.

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Analytics Google Track Data 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2010

Cine Institute , an organization that provides Haitian youth with film education, is located a block from an orphanage built by Luke Montgomery, co-founder of WeCanBuildanOrphanage.com , an interactive charity building a home, clinic and school for AIDS orphans in Haiti. Tags: maps. An Orphanage Destroyed, Children Still Alive.

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Haiti Map Volunteer Tech 96

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. What is Google Ad Grants?

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Google Grant Guide Policy 286

NTEN

SEPTEMBER 13, 2011

Mapping data can help nonprofits monitor protests and election violence, decide where to buy repossessed homes to convert into affordable housing, determine how and where to deliver supplies and aid in disaster-stricken areas – and document zombie invasions. Do you use GIS systems in your work? Share your thoughts in the comments below!

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Map Aggregator Demonstration Disaster 56

Amy Sample Ward

MARCH 22, 2012

While there are many, many organizations working on water-related issues all around the world, there’s one I want to highlight: Water for People. FLOW is an on-site technology that broadcasts data instantaneously to the Water for People website/FLOW map providing important information about the operating status of WFP projects.

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Data Map Broadcast Project 241

Whole Whale

JANUARY 26, 2022

So here is a 7 step road map to get started: Find and study the data Google Analytics for web traffic Email database CRM Donor database Other program/services data Course: Understanding Google Analytics. Begin with work that will increase traffic and the digital footprint of the organization starting at the top of the funnel.

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Americorp Training Train Digital 98

Nonprofits Source

MAY 25, 2023

To draw patients out of the market and establish enduring relationships with them, you’ll need a full-proof marketing strategy that sets your organization apart. By mapping out your patient’s journey, your team can determine which interactions provide patient acquisition opportunities. Keep a Pulse on Reviews Reviews matter.

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Goal Tips Review Map 52

Forum One

DECEMBER 28, 2022

From digital strategy and communications trends to preparing for Drupal 10 and Google Analytics 4, here are 5 of our most-read blogs from 2022: Mapping Your Digital Ecosystem. Google Analytics 4 Promises More Power, Better Privacy–Is your Organization Ready? A Guide to Preparing for Drupal 10.

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Content Drupal Storytelling Case Study 63

NonProfit Hub

SEPTEMBER 16, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. Here is how I describe it in another post : For the past 15 years, Google was a slow reader. This is designed to give Google users better results with fewer words.

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Google Chicago Nonprofit Search 55

BoardAssist

MARCH 15, 2016

We’ve updated one of our most popular blog posts because Google has updated their process. Thanks so much to Nonprofit Hub for writing this post and keeping us all current on the latest regarding this terrific free gift from Google! How to Use Google AdWords to Get Free Money. Using Google AdWords. Application.

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Adwords Google Money Free 40

Whole Whale

JANUARY 18, 2021

We want to reduce users that experience these funky behaviors, so we can use tools like Google Analytics to see when our website has the least amount of users visiting. . Keep a spreadsheet containing a list of old urls that map to the new ones so you have an idea of how users are reaching new pages from old urls. Upload a site map.

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Site Map Google Test 52

Amy Sample Ward

AUGUST 11, 2011

I think there’s huge potential for organizations to use multiple mediums, content, and locations to help document and advocate for the change they want in their communities and around the world. So how can social good organizations take advantage of an innovative tool like this?

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Storytelling Digital Tools Classroom 201

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Every organization needs to take a slightly different approach. Think of a brand , any brand. Create a layered advertising funnel.

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Digital Program Tips Nonprofit 121

NTEN

AUGUST 31, 2011

Flickr: °Florian From mapping election violence in Kenya to coordinating disaster response efforts to helping people decide where to live , nonprofits have increasingly used Geographic Information Systems (GIS) to support their work. I've always felt that maps are just plain cool. Now, I'd likely just create a Google Map.

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Map Oregon Idaho Platform 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. ” What are the metrics for measuring your content?

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Content Measure Organization Strategy 101

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation. YOU can do it! Step 2: Goals.

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Metrics Community Map Template 219

Media Cause

AUGUST 31, 2021

How To Increase Brand Equity + Reach With The Google Ad Grant + Paid Advertising . Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. It’s Not One-Size-Fits-All. What is the goal of the campaign? .

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Channel Digital Marketing Phase 52

Nimble AMS

MAY 25, 2022

Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. To deliver a member-centric experience at your organization, you’ll need the right technology. Adopt innovative technology at your association.

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Associations Technology Adopt Industry 130

Whole Whale

JANUARY 27, 2022

There are many problems with this which is the subject of a different novel… The purpose of this guide is to help organizations take advantage of this truth. Whole Whale Content Calendar to organize out a year in themes Read this before starting a nonprofit podcast. Social Media Tools. Rev.com or Otter.ai

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Profile Social Linkedin Audio 98

Nonprofit Tech for Good

FEBRUARY 14, 2010

The launch of Google Buzz prompted me to better explore the suite of Google Products , and I have to say I was pretty astounded by what I found. Now I am actually quite curious about what Google will do next. For example, the Nonprofit Organizations YouTube Channel uses only Favorites. That topic will be discussed later.

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gMail Social Media Create Myspace 210

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Can’t wait!

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Social Media Map Strategy Media 102

Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. Free domain mapping. Promote events.

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Map Google Grant Video 32

NTEN

NOVEMBER 10, 2011

Million Budget In small organizations like mine, more often than not, the Executive Director or senior leadership of the organization also wears the technology leader hat, accidental or not. As a senior staff member for my organization, I don’t have the time or expertise to learn every API call. You know your organization.

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Org Leadership Technology Organization 77