TechImpact

NOVEMBER 18, 2014

Google Analytics helps nonprofits understand their website. From knowing what time of the day your website get’s the most traffic, to the part of the world those impressions are coming from, Google Analytics is an invaluable tool for your nonprofit. However, the power of Google Analytics can not be ignored.

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TechImpact

MARCH 5, 2014

Links to Twitter , Facebook, and other articles you’ve written will bolster your page and make Google rank your blog on the first page where it belongs. If your blog slows down on content creation, it will quickly fall off the front page of Google. This means that Google favors new, original, engaging and well written content.

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Content Marketing Strategy Nonprofit 195

TechImpact

OCTOBER 17, 2013

According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September!

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Digital Donation Strategy Mobile 183

TechImpact

NOVEMBER 18, 2014

Google Analytics helps nonprofits understand their website. From knowing what time of the day your website get’s the most traffic, to the part of the world those impressions are coming from, Google Analytics is an invaluable tool for your nonprofit. However, the power of Google Analytics can not be ignored.

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Analytics Widget Aggregator Google 101

TechImpact

APRIL 23, 2014

Go ahead and Google it.”. The vast majority of web users are using Google to identify which webpages have the information they’re searching for. In order to better understand how to drive more website traffic, it is important to first understand through what mediums visitors are landing on your page. Organic searches. “Go

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TechImpact

NOVEMBER 14, 2014

In your nonprofit’s content marketing efforts, do you prioritize your Google+ page? Google+’s active user base pales in comparison to Twitter and Facebook. Google+ is an after thought for a lot of organizations, it gets lost in the sea of social opportunities available today. Chances are pretty good you don’t. Why is that?

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Comparison Google Facebook Twitter 116

TechImpact

DECEMBER 12, 2014

General Tech google nonprofit technology npTech ROI search engine search engine optimization SEO technology' From what started as just an idea that likely started in […]. The post Infographic: The Evolution Of SEO appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

FEBRUARY 18, 2015

Earlier this month, Bloomberg reported Google search results will now integrate Twitter’s content in real time. The post What Google’s New Twitter Integration Means For Your Non-Profit appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Digital marketers need to rethink their […].

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TechImpact

JUNE 5, 2014

B2C marketers were more likely to use Facebook, YouTube, Pinterest and Instagram, while B2B marketers were more likely to use LinkedIn, Google+ and blogging. The social media platform that most marketers want to know more about is Google+, which is probably due to its role with SEO.

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TechImpact

JANUARY 28, 2014

Google+ hangouts a viable option. The often forgotten social media platform, Google+, is the first to offer its users a unique video chat service to help them connect face to face. If your nonprofit sells anything, anything at all, Pinterest is a must have in your 2014 social media arsenal.

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TechImpact

JULY 17, 2014

Following the guidelines laid out in the blog post that was alluded to previously will help your nonprofit start cracking the front page of Google for the search keywords you selected. Google Grants. If you didn’t know about the $10,000 Google Ad Grant that’s available for nonprofits, check this link out to learn more.

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Generation Websites Hunger Search 119

TechImpact

AUGUST 7, 2014

We all agree that Google is king. Google has made it abundantly clear they’re focusing on mobile moving forward. One could surmise Google will begin docking search engine rank points for websites that are not optimized for mobile. SEO matters. They say jump, everyone else says how high. Real world example.

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TechImpact

OCTOBER 31, 2014

Whether it’s a blog, tweet, or Google+ share, there are common themes that exist between the most successful, and most unsuccessful posts. According to a recent research, presented by an infographic posted by the popular social media tool, Buffer, there’s an ideal length for almost every type of post on the Internet.

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Online Guidelines Social Media Tech 161

TechImpact

FEBRUARY 21, 2014

We all want our nonprofit’s website to rank #1 on Google. But, how do I make sure it get there? And once it’s there, how do I ensure it stays there? Your website is your most powerful, and most customizable online asset. Taking the time to make sure it is optimized to resonate with search engines is worth the time and resources.

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TechImpact

DECEMBER 16, 2013

Google and other major search engines “crawl” through websites in order to determine what they are, and what they’re offering. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content. Make your site crawl-friendly.

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TechImpact

SEPTEMBER 17, 2014

You’re going to start paying attention to Google Analytics, create a weekly or monthly report, and optimize your website according to the results. A lot of nonprofits say that Google Analytics dash board is intimidating. So we’ve convinced you. Saying: “There are so many options, I don’t know where to start!”.

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Analytics Websites Nonprofit Attention 158

TechImpact

SEPTEMBER 6, 2013

Nonprofits are looking to cloud services, such as Microsoft SharePoint, Google Drive, and DropBox to backup their backups, but some organizations don’t stop there. From on-site servers to CDs, and everything in between (i.e., external hard drives and flash drives), the source you backup to matters. Do you have backups for your backups?

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Data Sharepoint Disaster Flash 175

TechImpact

DECEMBER 11, 2013

Google App Engine, Force.com and Microsoft Azure are all great examples of PaaS. Google Apps is a great example of this kind of cloud computing. This level allows a user to customize certain functions allowing them to develop their own applications. Software as a Service (SaaS).

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Laptop Application Amazon Internet 143

TechImpact

JUNE 10, 2014

24% of nonprofits are using Google+. Twitter’s annual growth rose 46% while Facebook’s rose 37%. 30% of nonprofits are using Instagram. 29% of nonprofits are using Pinterest.28% 28% of nonprofits are using YouTube. 27% of nonprofits are using LinkedIn.

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TechImpact

NOVEMBER 25, 2013

Some general programs often taken for granted by contemporary nonprofit employees include Office 365, Google Docs, email software, CRM systems, and database management software, all of which can be accessed in the cloud depending on the service provider. Your nonprofit may be employing cloud computing without even knowing it.

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Benefit Doc Nonprofit Tech 130

TechImpact

DECEMBER 19, 2013

Mail, and Google Docs are all examples of cloud-based applications, also known as software as a service (SaaS). Image courtesy of entech. Chances are good your organization is already using some form of cloud computing without realizing it. Gmail, Yahoo! But what is cloud computing?

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TechImpact

MAY 8, 2014

Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. What are problems your nonprofit’s run into with its social media campaigns? Let us and other readers know in the comment section below. Too many social media channels. Each one of these very different social media channels has the potential to help your nonprofit achieve its mission.

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TechImpact

AUGUST 12, 2014

Siri and Google Now are poised to change the way mobile phones are used. According to an IAB / Edelman study on native advertising, as long as the content being generated by content marketing efforts is telling a good story, and providing real value, consumers simply do not care that they are reading an advertisement. Voice ready.

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TechImpact

JUNE 18, 2014

Whether you’re posting your nonprofit’s content on Facebook, Twitter, Google+, LinkedIn or Instagram, each platform will require a unique posting style and voice. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral. I should promote my nonprofit M-F only.

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TechImpact

NOVEMBER 12, 2014

An updated, educational blog is a perfect way to get more search engine traffic to your website – Google loves fresh, unique content! You can then promote the blog link on your social media channels, leading users back to your website. 4) Use quotes.

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Social Media Story Money Raise 238

TechImpact

NOVEMBER 4, 2014

But, don’t just take our word for it, here’s what the former CIO of the United States has to say about it: “Cloud computing is often far more secure than traditional computing, because companies like Google and Amazon can attract and retain cyber-security personnel of a higher quality than many governmental agencies.” – Vivek Kundra, former federal (..)

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United States Amazon Tech Data 135

TechImpact

APRIL 3, 2014

Recent price cuts by Google, Amazon , and even Microsoft highlight this unassailable fact. You’re suffocating with on-site servers, stifling innovation and your employees’ ability to collaborate effectively. Price cuts preparing for future. If the big guys are gearing up, the rest of the world is sure to follow.

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Offline Amazon Internet Files 134

TechImpact

SEPTEMBER 15, 2014

Google Analytics is your new best friend. There’s nothing wrong with prompting a donor after their donation with a pop-up window asking if they want to give that same amount to your nonprofit each year. Analytic and data are your friend. What happens next.

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Donation Tips Laptop Mobile 210

TechImpact

MAY 6, 2014

Google, 2012) 52% of all mobile ads result in a phone call. (Mobile Marketer, 2012) 9/10 mobile searches lead to action, over half lead to a purchase. Search Engine Land, 2012) 61% of local searches on a mobile phone result in a phone call. xAd, 2012).

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Statistics Mobile Marketing Asia 121

TechImpact

MARCH 20, 2014

4 days per week, post on Google+ and Facebook. Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement. If not, you will quickly be forgotten. These social media feedfs are potentially more pervaisve, but have smaller turnover rates.

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Social Media Media Tips Social 166

TechImpact

APRIL 24, 2014

February 2014, the percentage of Google services running IPv6 crested 3% for the first time ever. Internet Protocol version 6 (IPv6) is an Internet Protocol (IP) that provides an identification and location system for computers on networks, and facilitates internet traffic. Chances are good your team has employed IPv6 without even knowing it.

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TechImpact

NOVEMBER 6, 2013

Many ads, especially Google Ads, are adapted to the specific user based on the user’s search and browsing history. Keep the form distraction free. Do you have paid ads on your nonprofit’s website? Maybe remove those ads from your donation page.

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Donation Create Tips Stats 197

TechImpact

DECEMBER 16, 2014

The post 3 Tips To Control Your Nonprofit’s Google Search Results appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Social media news feeds are over crowded as people’s peers, corporations, and advertised Tweets and Facebook posts all vie for the allusive […].

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Search Results Google Tips 178

TechImpact

AUGUST 21, 2014

Pinterest, tumblr, Google+, and while not a social media network, an email share button can, too, see a lot of interaction. Yes, 80% of social sharing happens on Facebook and Twitter. But that doesn’t mean you should not be including social sharing options to the other social media networks.

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Content Marketing Storytelling Analytics 129

TechImpact

JULY 24, 2014

Google+ is the second largest social media network with 540 million active users, and has some pretty powerful capabilities behind it. YouTube is (as you know) great for sharing videos and connecting with audiences through a highly visual and engaging way.

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Social Media Media Social YouTube 182

TechImpact

OCTOBER 6, 2014

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. If you’re keeping even a casual eye on the number of followers you have, that’s child’s play. The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it. That’s a lot of data.

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TechImpact

SEPTEMBER 24, 2013

Google glass? There was a shift from snail mail to email; email to websites; websites to mobile websites and applications; and now we have social media in the mix as well. What is the next big consumer tech trend?

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Digital Strategy Social Media Nonprofit 234