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Tuesday, August 25, 2009
Here are a few design rules I use to think about what kinds of designed dialogue environments are right for different experience goals. If your goal is to encourage visitors to perceive themselves as partners in the content co-creation experience, make room for their thoughts sooner rather than later. "Where were you last night?"
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Monday, July 30, 2007
I've been given an opportunity to help by leading a training and sharing my experience with nonprofits and social media. conference workshop on blogging techniques and video blogging techniques. need your help. Even a donation of $20 will help. With your help, I know this can happen. Keynote welcome.
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Wednesday, October 29, 2008
There are several key techniques for dispersing information effectively. The tools have changed, but the need for knowing your audience, having an end goal, testing theories, and acting on lessons learned remains the same. Know Your Goals. Good goal: "Increase inbound links by 200%." Be Out There. Everyone wins!
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Thursday, June 18, 2009
Are you up-to-date on the latest tactics and techniques in your area of focus? Effective Online Communications can help you better engage current stakeholders, raise money, and attract new prospects. An effective website starts with a plan that includes clear goals for fundraising and communications. pitiful. Dreadful. Websites.
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Saturday, August 16, 2008
In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals. That said, there are some basic things that might be helpful to think about. It depends on what your goals are.
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Monday, January 5, 2009
The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. On January 1st, I wrote about my goals for 2009 using Chris Brogan's process of selecting three words or larger concepts to frame them. Use Time Management Techniques.
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Tuesday, January 12, 2010
Here are some reflections about how we used crowdsourcing techniques for a very fast-moving campaign and lessons learned that may apply to your work. Lesson #1: Design an action and invitation that’s doable and interesting – while focused on your goal. Thank you so much for your help, support and participation!
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Wednesday, August 12, 2009
Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something.
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Monday, November 2, 2009
In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. If you can achieve all of these at the same time, bravo because for most nonprofits, integration is a goal with many challenges. Ali Cherry, Beaconfire. Keep on integrating.
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Wednesday, October 28, 2009
Some goals can be pretty easily quantified -- such as dollars raised, actions taken, or members recruited. Social network analysis can help you determine whether you are making an impact in these areas and help you more effectively target your efforts. John Kelly and Ken Deutsch, Morningside Analytics. So where do you start?
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