Ensuring Email Deliverability—Updates to Gmail + Yahoo
Media Cause
NOVEMBER 28, 2023
On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. In Gmail, look for an underlined “Unsubscribe” link next to the email sender information. LOW USER-REPORTED SPAM The 0.3%
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