Connection Cafe

MARCH 28, 2012

Gmail, Hotmail, AOL, etc. If the content within doesn’t live up to the promise of the subject line, it may be the last time some recipients open your emails. Watch the Length Remember, messages are not always displayed consistently across various email clients and platforms (Outlook, Yahoo!,

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Connection Cafe

JULY 27, 2011

Take Gmail or Yahoo mail on the other hand. If your database (or other technology) is in the cloud, you can access it from everywhere (just like you can access your Gmail everywhere) and no matter where you are, it continues to function exactly how it does at the office, exactly how it was meant to function. Can you even do that?

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Connection Cafe

SEPTEMBER 9, 2019

But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today. Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list.

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Connection Cafe

AUGUST 13, 2013

— As most e-mail marketers are very much aware of by now, on July 22 Gmail released a new tab structure to its inbox. A Gmail user has the option to create more tabs, and to move e-mails into different tabs, including permanently for e-mail from a specific sender.). New Gmail tabs, good news or bad?

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Connection Cafe

JANUARY 29, 2014

If you’re a nonprofit who wants to show your supporters that you care about them, perhaps you could link up your Gmail account with your Twitter account. From here, you can easily measure how successful your campaign was by both the quantity of interactions and the quality of interactions.

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Connection Cafe

MAY 4, 2017

A few years ago nonprofit email marketers were thrown for a loop when Gmail implemented a tabbed in-box for various kinds of messages (primary, email and social). Several sources ( including Blackbaud ) have published information about their email delivery practices generally, and how to respond to these changes at Gmail.

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Connection Cafe

MARCH 15, 2018

How does Gmail categorization work? Gmail applies a category to each incoming email. However, Gmail categorization is not identical across a single campaign for all subscribers. How can we avoid the promotions tab in Gmail? Trying to force your emails into the primary tab is often very difficult.

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Connection Cafe

AUGUST 18, 2013

Scott Gilman sheds some light on what the new Gmail tabs mean for nonprofits in his npEngage post, New Gmail Tabs and Nonprofits: don’t Panic, Don’t Assume the Worse and Keep an Eye on It. Until Next Sunday… Let’s Keep In Touch. Find me on Twitter @MaddieTplease.

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Connection Cafe

DECEMBER 22, 2013

Scott Gilman sheds some light on what the new Gmail tabs mean for nonprofits in his npEngage post, New Gmail Tabs and Nonprofits: don’t Panic, Don’t Assume the Worse and Keep an Eye on It.

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Connection Cafe

MARCH 9, 2016

After hitting snooze on your mobile phone alarm 3 times you roll over and check your Outlook inbox, your Gmail inbox, Facebook, Twitter and Instagram. It’s a big thing. As consumers, we are always connected. Does this sound like you? You get sidetracked by that old high school friend who seems suspiciously happy in her new relationship.

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Connection Cafe

AUGUST 25, 2011

Gmail filters out the unimportant as a matter of course, people are getting savvier at managing their social networks, and when was the last time you answered the phone when you didn’t recognize the caller ID?

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