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How to Make a Gift Chart to Reach Your Annual Giving Goals

NonProfit PRO

One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this four-step process to create your own gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database.

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How to Present a Major Gift Offer That Can’t Be Refused

NonProfit PRO

As "The Godfather" showed, you're most persuasive when you give people what they want most. Here's how this can help with major gift offers.

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How to Leverage AI to Enhance Major Gift Fundraising

NonProfit PRO

Artificial intelligence is particularly exciting for major gift fundraising. Here's how you can use AI to boost your fundraising success.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes. Segmenting by income data is an effective start, but it’s only a start—income alone misses other nuances of a donor’s ability to give.

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Recurring Extra Gift and Upgrade Best Practices

NonProfit PRO

Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here's how you can do that.

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It’s OK If Monthly Donors Start With Low Gift Amounts

NonProfit PRO

Some donors may only be able to give a nickel per day. If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Then goes to a dime, to a quarter, to a dollar.

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Recurring Gifts Rocked It on Giving Tuesday

NonProfit PRO

Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 The results speak for themselves. billion in total.

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