Byte Technology

FEBRUARY 4, 2015

Along the same lines of time-off-for-hours-volunteered, consider pushing a once-a-year (or other time-limited) fundraising effort where the company matches dollar for dollar any monies raised by its employees. Ask a business to help advertise a fundraising event or encourage people to support your non-profit by signing up for a mailing list.

Profit 100

Profit Benefit Business Community 100

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OCTOBER 13, 2015

Give your call for donations a sense of urgency by offering a limited-time incentive such as gift-matching (ideal if you can partner with a large corporation or even a handful of small local businesses) or event-based opportunity (such as free tickets to a gala fundraiser as part of the donation).

Donation 100

Donation Giving Paypal Homeless 100

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JUNE 16, 2015

If you’re still not convinced, think about this number as well: research firm MarketingSherpa found that 91 percent of consumers like to receive emails from the companies and non-profits they do business with or support.

email 100

email Tips Contest Social Media 100

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SEPTEMBER 22, 2015

In an era when so much relies on hashtag branding and interest tracking, this new tool will no doubt prove valuable in our social media-based world of online fundraising and commerce. Creating Digital Destinations that Build Communities and Change Lives.

Demographics 100

Demographics Profile Audience Social Media 100

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MARCH 2, 2016

Perhaps it was a glorious success in reaching a monetary milestone or a fundraising event that was incredibly successful. The “love” reaction may be the hardest one to pin down when trying to hone your social media efforts. Certainly it’s stronger than “like,” but what about your cause or mission caused the response?

Social Media 100

Social Media Strategy Media Social 100

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SEPTEMBER 1, 2015

Offer Millennials a chance to engage in low-time commitment opportunities such as helping at an event fundraiser. So what are some strategies that non-profit organizations can do to encourage them to act beyond the “retweet” or “share” buttons? Feldmann offers these ideas and tactics.

Social Media 100

Social Media Media Social Demonstration 100

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MARCH 11, 2016

If your non-profit hawks goods as part of your fundraising mission, consider enabling the e-commerce tracking, which can report on simple transactions as well as tell you the products your visitors are viewing and how any inside ads are performing. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

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APRIL 30, 2015

Like a dedicated fundraising element on your existing site, a dedicated event is a great way to raise money for your specific project. The person or company donating their time may have the best intentions, but when paid work comes their way they may need to put your project on the back burner, which is frustrating but very understandable.

Profit 100

Profit Websites Free NPO 100

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NOVEMBER 23, 2015

From donor retention rates to percentages detailing fundraising success or failure, social media likes to e-newsletter pass-ons, statistics, in the most basic sense, let them know if their efforts are being rewarded in monetary returns and supporter encouragement and engagement.

Statistics 100

Statistics Profit Game Giving 100

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SEPTEMBER 29, 2015

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. For ages 55 and older, direct mail—in the form of ad flyers, brochures, pamphlets etc.

Donor 100

Donor Demographics Channel Social Media 100

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OCTOBER 6, 2015

For non-profits, there’s little doubt that having a fun, informative and attractive Facebook page can really boost supporter engagement and enhance an organization’s visibility.

Facebook 100

Facebook Donation Social Media Green 100

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MAY 6, 2015

As a non-profit in today’s online- and social-media driven world, your website has a tale to tell. It has a message to relate to the world, a story about something needed, something neglected or something wrong that needs to be made right.

NPO 100

NPO Websites Donor Profit 100

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JUNE 22, 2015

But according to 2015 Digital Outlook Report, a whitepaper collaboration between NTEN (a community of more than 50,000 nonprofit professionals that “transforms technology into social change”); HJC (which helps charities maximize their fundraising potential); and Care2 (a progressive online community of 27 million individuals that supports and encourages (..)

Profit 100

Profit Web Strategy NPO 100

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JULY 7, 2015

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

Analytics 100

Analytics Conversation Rate Google 100

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AUGUST 19, 2015

Staying financially sound and socially relevant in the non-profit world is no easy task. There’s loads of competition, limited donor pools to draw from and administrative hurdles that require time and talent to overcome. So what makes one organization stand out from all others in terms of success?

Story 100

Story Tools Help Online 100