TechImpact

DECEMBER 8, 2014

Constantly keeping your followers up to date on Facebook, engaging with donors, and other nonprofits on Twitter. Your nonprofit stay active all year long on social media. Maybe you’re even posting beautiful pictures on an Instagram account you started to highlight the visuals of your nonprofit’s impact.

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TechImpact

JUNE 5, 2014

50% of B2C marketers said Facebook was an effective tool, but only 34% of B2B marketers said the same. B2C marketers were more likely to use Facebook, YouTube, Pinterest and Instagram, while B2B marketers were more likely to use LinkedIn, Google+ and blogging. This has increased from 86% in 2013.

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Social Media Statistics Media Social 205

TechImpact

MARCH 20, 2014

5 Days a week, post to Twitter. Twitter is the most dtnamic, fastest changing of all social media feeds. Because of its high turnover rate, staying active on Twitter 5 days per week is imperative to increasing engagement. 4 days per week, post on Google+ and Facebook. If not, you will quickly be forgotten.

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Social Media Media Tips Social 166

TechImpact

APRIL 28, 2014

Step 2: Create a Facebook event. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. General Mobile Social Tech facebook nonprofit nonprofit technology npTech social media storytelling' Before the event. During the even.

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Social Media Guide Media Social 201

TechImpact

AUGUST 26, 2014

And what’s this I hear about teens leaving Facebook for other social networks, is this true? 23% of Twitter users make less than $30,000 per year. Having a lower annual income means those Twitter users will have less disposable income. But what social platform are they on the most? How do they use one platform over another?

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Social Media Stats Audience Media 250

TechImpact

NOVEMBER 14, 2014

Almost every nonprofit I’ve spoken with says their Twitter and Facebook account are their points of emphasis on the social media marketing front. Google+’s active user base pales in comparison to Twitter and Facebook. In your nonprofit’s content marketing efforts, do you prioritize your Google+ page? Why is that?

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Comparison Google Facebook Twitter 116

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. It adds validity, substance, to your nonprofit’s Twitter feed. ?. If there’s any research out there that supports your mission (there is!), Engagement is crucial.

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Social Media Marketing Media Social 183

TechImpact

JANUARY 28, 2014

The nonprofit social media platform was pretty much dominated by Facebook and Twitter until Instagram came along. Twitter pics gets an upgrade. Perhaps because of the roaring arrival of Instagram to the main scene, Twitter responded with an image upgrade of its own.

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TechImpact

NOVEMBER 22, 2013

This shift is due to an increase in social fundraising–in fact, for every 1,000 email subscribers, there are currently 149 Facebook fans, 53 Twitter followers, and 29 mobile subscribers. The post Infographic: How Technology Increases Funding appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

JUNE 18, 2014

Whether you’re posting your nonprofit’s content on Facebook, Twitter, Google+, LinkedIn or Instagram, each platform will require a unique posting style and voice. According to a recent Pew report the fastest growing demographic on Twitter is individuals 40-55 years of age. I should promote my nonprofit M-F only.

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Social Media Media Social Demographics 177

TechImpact

FEBRUARY 12, 2014

Twitter was founded in 2006, and since then, it has only revolutionized the way modern society communicates. Nonprofits rely on Twitter to communicate directly with their constituents, donors, and volunteers. But sometimes, nonprofits use Twitter to convey an important message or ask for the support of their communities.

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Statistics Twitter Studies Picture 170

TechImpact

JUNE 19, 2014

If, for example, you want to increase the number of Twitter followers your nonprofit has, or the number of donors donate to your organization per year, start there. Other easy first metrics to report on include the number of visitors landing on your website per day, or the number of clicks your Twitter account receives in a given week.

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TechImpact

MAY 8, 2014

Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. Use the same #hashtags on Facebook as you are on Twitter, share the same picture on Instagram that you Tweeted out earlier. What are problems your nonprofit’s run into with its social media campaigns? Let us and other readers know in the comment section below.

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TechImpact

JUNE 8, 2013

Facebook, Twitter, these are networks that employers have traditionally classified as distractions. For some companies, social media at work remains a taboo. But according to a recent post from Social Media Collective, more employers are realizing that social media often plays a critical role in day to day operations.

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TechImpact

JUNE 10, 2014

Facebook refers 29.4% Twitter sent 700% more visitors to Canadian donation pages on Dec. updates on Facebook and 5.3 Twitter’s annual growth rose 46% while Facebook’s rose 37%. Responsive design doubles giving on mobile devices. Mobile donations went up 126% with a responsive web design. on #GivingTuesday.

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Stats Social Media Mobile Tech 196

TechImpact

MARCH 25, 2014

But traffic from your newsletter or Twitter links are driving huge donations. Visitors to your site via a specific source, be it Twitter, Facebook, or emails, tend to donate more on average, you will have a better idea of where to focus fundraising efforts. Traffic sources leading to donations.

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Stats Analytics Track Google 252

TechImpact

JANUARY 26, 2015

LGBT organizations, for example, are using channels like Facebook, Twitter […]. Nonprofits of all kinds are using it to disseminate information about their cause and help marginalized groups that need more awareness get the attention of the masses.

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TechImpact

AUGUST 14, 2014

If you think being able to integrate your CRM with a calendar is helpful, how about being able to integrate your CRM with Facebook, Twitter, Instagram and other major social media networks? Facebook and Salesforce might just start looking more similar than not. Here are 2 ways we see CRMs changing in the future.

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Calendar Social Media Integration Tech 137

TechImpact

MARCH 10, 2014

Twitter , Facebook, Pinterest, Instagram, Google+, LinkedIn, YouTube, SlideShare and even Vine are all free social media channels that your nonprofit should look at as serious additions to your brand management arsenal.

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TechImpact

MARCH 5, 2014

Links to Twitter , Facebook, and other articles you’ve written will bolster your page and make Google rank your blog on the first page where it belongs. It is an entirely other thing to get that content in front of readers. The most important tip is to make sure your content is pervasive across all pertinent social networking sites.

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TechImpact

OCTOBER 14, 2013

If you aren’t including images on your blog posts and Facebook, then you are missing out on readers. Social networks like Facebook, blogs, and Google+ rely on not only text and links, but images–the trifecta. Acknowledge contributors.

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Google Social Media Influence Images 130

TechImpact

JANUARY 27, 2014

It is amazing that every nonprofit does not already have a Twitter, Instagram, Facebook, or all three and more social media platforms. Put yourself in their shoes, and decide whether the content you’re putting on your blog is applicable. Interact via social media. Social media accounts are free, easy to use, and incredibly powerful.

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Tech Strategy Fundraising Nonprofit 218

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. Image courtesy of Complete Payroll Solutions.

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Digital Effective Marketing Demographics 228

TechImpact

JULY 30, 2014

Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Want to know how many people landed on your website this month? No problem. How about how much time was spent on a specific page. Piece of cake. But these are all the intuitive questions, the obvious stats.

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Analytics Statistics Google Demographics 223

TechImpact

APRIL 23, 2014

For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. This is because the motives and actions of the web user tend to be much more volatile than that of an organic searcher.

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TechImpact

JULY 28, 2014

If you’re a nonprofit that has a lot of events, use Instagram, Pinterest, and Facebook to share pictures and videos from those events in the community. If your nonprofit doesn’t get a lot of face time with the public, try focusing more on Twitter to share your thoughts, ideas, and what you’re working on with the world. You have to ask.

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TechImpact

JUNE 18, 2014

When weighing their options, volunteers are looking at a nonprofit’s website, seeing whether or not they have a blog, an active Twitter feed, or how many followers on Facebook they have. It is important to have these communication means, but keeping the information flowing out of them in a meaningful way is even more important.

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Content Platform Volunteer Marketing 136

TechImpact

OCTOBER 28, 2013

Your donors are following charities and nonprofits on their Facebook, Twitter, Instagram, Pinterest, and other social sites while on the go. All the popular resources your donors, sponsors, and parters use on a daily basis are adapting to the changing times–even social media! Texting is a valuable fundraising source.

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TechImpact

NOVEMBER 28, 2013

Twitter and Facebook are still the two most used outlets, but other spheres, such as Instagram, Pinterest, Reddit, and more are gaining more ground every day. The donors you are trying to reach may not be in the office, but they’re most certainly still on their smartphones checking their social media.

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TechImpact

NOVEMBER 6, 2013

Also provide donors with the opportunity to connect to Facebook or Twitter, and automatically populate the form fields with the user’s information. However, a form with 3-5 basic questions (not including payment method/information), such as first name, last name, and email will seem like a breeze.

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Donation Create Tips Stats 197

TechImpact

AUGUST 21, 2014

Yes, 80% of social sharing happens on Facebook and Twitter. And while the exact reason is difficult to pinpoint, there are some things you can do to help jump start your content marketing campaigns and get it back on the right track. Social sharing.

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Content Marketing Storytelling Analytics 129

TechImpact

APRIL 8, 2014

Twitter is one of the most saturated places on the internet. Here are 10 account your nonprofit should be following to maximize the effectiveness of your Twitter. This innovative feed provides information about the always changing Facebook algorithm. Look no further than Jay Frost’s Twitter feed. EdgeRankChecker.

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TechImpact

OCTOBER 6, 2014

Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? mentions: On Twitter, as your probably know, putting an ‘@’ symbol in front of someone’s Twitter handle hyperlinks to their profile, and counts as an @mention. Now, just rinse, repeat, and watch the number of clicks your Twitter feeds sees grow.

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Social Media Analytics Track Media 246

TechImpact

JULY 24, 2014

Twitter, Facebook, LinkedIn are all garnering huge amounts interaction from a wide array of people. The less prominent social media networks typically attract a more niche audience than the mass networks like Facebook and Twitter. Image courtesy of Blogging4Jobs. There are a lot of social media outlets out now.

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Social Media Media Social YouTube 182

TechImpact

MAY 26, 2014

You’ve spent all kinds of time and effort regaling a success story and sharing it through social media platforms, so do not just assume that people saw your post on Facebook. Link back to your Facebook post and give them the opportunity to share the post. Utilize different content to engage different audiences.

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TechImpact

JUNE 20, 2014

So how do you know what a post on Instagram should contain, but should not have prominently place on Twitter? Or do you know what a traditionally viral Facebook has that a Pinterest post never even thinks about?

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Social Media Create Media Social 194

TechImpact

SEPTEMBER 10, 2013

Social networks and media applications like Twitter, Vine, Pinterest, Instagram, Tumblr, Facebook, and Reddit, among others, put an emphasis on visual media, over textual content. Powerful pictures. Photographs and infographics that speak volumes without text tell your nonprofit’s story for you.

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