Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2012

That’s the tweet that showed up in my Twitter stream last week it caught my attention. Hulk (fill in the blank) Twitter accounts are popping up all over Twitter, the latest Twitter meme. TWITTER JUST ONE TOOL IN HULKS COMMUNICATIONS TOOLBOX. I was curious, so I asked around on Facebook “ Who Is Hulk?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2011

TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally. When I analyzed my followers, I discovered that 60% were from outside the US (compared to 70% on Facebook ). I shared the screen captures on my Facebook page.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2011

Last week, Facebook rolled out the Facebook Timeline to all users. They are offering “wall paper” and “covers” with wonderful photos of the ocean and ocean life to supporters to install on their personal Facebook profiles. The Ocean Conservancy has done just that! Leave a URL in the comments.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. We, too, are online, but the fiesta is at Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

What is Your Nonprofit’s Holiday Content Strategy for Facebook? Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season. The emerging trend was that major retailers were using their Facebook pages to release special deals and give retail discounts for the holiday season.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Focus on quality, not quantity on Facebook. Any guidelines?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2008

I tweeted the link one of my twitter followers, Paul Young decided to give personal fundraising with social media a whirl. Twitter is a great way to drive people to take action - yes I tweeted many times (up to 20) and I ???bribed??? Facebook ???friends??? A facebook status is less ???active??? More information here.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there an entity that publishes statistics on all money raised on Facebook? What is Facebook's burn rate? Donald Peterson).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. I interviewed Arlene to learn more about they’re measuring their Twitter campaign and what they’re learning. What is the objective of the Twitter campaign? We identified two quantitative success measures, Twitter impressions and content sharing.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

In January, after the Haiti Earthquake struck, if you were participating on social networks, you couldn’t help but notice the many, many Tweets and Facebook status messages about the Haiti Earthquake. I won’t be at the event in Washington, DC, but I’ll be participating via #crisisdata on Twitter and exploring Whrrl.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2010

Ironically, she isn't on Facebook or Twitter, nor does she have an email address. To help spread the word, the site has integrated "sharing" your love for your mother and Mama Lucy both on Twitter as well as on Facebook (or should I say sharing your "like"). Here's the one I created to honor my mother, Ruth.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” On Twitter, it is retweets. Yet, there are those constant nagging questions.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

Alexandra Samuel of Social Signal has an excellent post about of how to use your Twitter and Facebook status messages to change the world, one tweet at a time. She suggests that we post these micro victories to our Facebook or Twitter status. I read her blog and follow on her Twitter. tools for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. Two donors were former colleagues who also have Twitter accounts. I counted most on Twitter followers to spread the word. It was a fairly arbitrary goal and I had no expectations. However, I’m still slightly disappointed I didn’t make the goal.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. I don’t really feel comfortable sharing the fact that I took my kids to Chuck Cheese with all my professional colleagues who are friends with me on Facebook.” Sharing Philosophy.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. In the last few months , Twitter become popular with old people. If you’re under 25 and use Twitter, you’re not the source of the site’s tremendous growth. Twitter is where the stalkers are."

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? saying that Twitter was now a “king maker”.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

She also mentioned how they were beginning to experiment with Twitter. They are setting up twitter accounts linked to programmatic areas and affinity groups. I'm sure we'll see more particularly as Kevin Dando urged stations to get a twitter account with their name. For example, here's the arts programming account.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2010

The week we launched TwitCause , TechCrunch called us a “ Causes for Twitter ,” today our platform for supporting nonprofit causes on Twitter has surpassed 500,000 followers , spotlighted dozens of nonprofits , raised tens of thousands of dollars, and won the hearts of celebrities, nonprofits, and caring Twitterers.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2008

I'm prepping a talk for Funders Network Briefing and seeking any examples of Women's Reproductive Health advocacy, organizing, or education using Social Networks (Facebook), Flickr, and Twitter. I got a few leads, but would like some more. Even if you're using those tools as part of a larger campaign, I'd like to see those too.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2007

What will Facebook look like in 30 years? Add to the list of Facebook jokes. First there was Crackbook , a parody of Facebook emphasizing it's addictive qualities. Now we have hatebook that I heard about from Laura on Twitter. Pensionbook.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2013

Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations. As the event organizer, we allocated a few thousand dollars to paid promotion of posts on Twitter, Facebook, Google and YouTube. Stay tuned!”. Our Shared Google Documents.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2008

Joe Solomon set up a Facebook Group called Save the World With Twitter. Or rather, how do we measure the value and effectiveness of Twitter? and of course, we can track web site or blog referrals from Twitter (traffic) and possibly sign ups for an action. The Well That Twitter Built. Twitter for Fund Raising.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

They were all on Facebook (turned their noses up at Myspace), watch YouTube videos, and use IM applications, with more 20 people on their IM lists. None of them had heard of Twitter, let alone used it. I thought it would have been a cinch to get my wired family twittering like parakeets. Facebook, for instance ???

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

Followers, Friends, and Fans: Expanding Your Online Community If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? I also wanted to blog both Laura's excellent Twitter Digg deck and Jon's concise and smart case study of Digg.      They follow below.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2022

Many of you have been loyal readers of my blog for many years, I hope you will consider sharing a message about The Smart Nonprofit on Facebook, LinkedIn, Twitter or email asking your colleagues to buy the book this week. You can use the social sharing buttons to share this post on social media or forward in email here.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2009

My twitter friend , Joey Leslie , and I traded some back and forth tweets about Chase Bank and Pepsi 's Crowdsourcing for Social Good efforts.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2022

Many of you have been loyal readers of my blog for many years, I hope you will consider sharing a message about The Smart Nonprofit on Facebook, LinkedIn, Twitter or email asking your colleagues to buy the book this week. Here are some messages.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . It doesn't work that way."

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2016

Join me for a Twitter Chat about #MyGivingStory at 1pmPST/4pmEST on Tuesday, December 13 th , 2016. Working in collaboration with the Bill & Melinda Gates Foundation and Facebook, the contest invites “everyday givers” to reflect upon why they give to a certain nonprofit organization and then share these personal stories on social media.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2007

He shared some thoughts about an organisational presence on Facebook in the comments on a post I wrote last week on Facebook pages/ads and wanted to elevate it from comments so we might reflect a bit further. This means that a crucial element of the Facebook presence must be the ability to 'pull in' content from elsewhere using RSS.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2016

While some people are experiencing a social media hangover , especially on Facebook and taking a step back from social, using social media professionally in support of your organization’s strategic goals is still more important than ever. How are you moving forward in 2017 with leading on social media?

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