Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

Based on the research, they have launched a platform that helps connect practitioners with tools and resources to tell better stories of impact. I particularly like the sections about how to create a culture of storytelling and measurement. Guides for use and measuring impact of platforms like Facebook , Medium , Twitter , and Instagram.

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Storytelling Digital Impact Tools 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. The first step is to get organized.

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Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

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Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Are you ready for possible new changes to Facebook Brand pages?

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Facebook Images Measure Disaster 125

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

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Facebook Marketing Poll YouTube 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2015

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed. Facebook will no doubt iterate.

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Facebook Donation Disaster Test 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Who’s seeing success with their Facebook page? In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations.

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Facebook Research Advocacy Analytics 123

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook. Source: Ash Shepherd.

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Images Design Facebook Resource 128

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. Jo Johnson from the London Symphony uses survey data to help track conversions from conversations on Facebook to ticket purchases at the box office.

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Social Media Analytics Tools Media 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Focus on quality, not quantity on Facebook. Any guidelines?

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Advice Facebook Content Create 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. So, I’m thrilled that my colleagues at ActionSprout with support from Facebook, are giving away $2 million in Facebook advertising credits to 2,000 nonprofits. How #MyGivingStory Works.

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Facebook Campaign Ukraine Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques. Design mindset: ability to represent and develop tasks and work processes for desired outcomes. What does that actually mean? How do you do it?

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Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

X Number of Tips, Resources, Tools, Things, Shortcuts Lists : Anytime you can create content that has a headline like X number , it screams easy to skim and useful. Take for example, John Haydon’s ” 8 Ways To Get More Reach With Your Facebook Page.” Short List of List Making Tools for Content Curation.

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Content Tools Bookmarking FAQ 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

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News Tools Skype Aggregator 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. They got 18,000 shares in under 48 hours.

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Facebook Campaign Share Social Media 127

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

In January, after the Haiti Earthquake struck, if you were participating on social networks, you couldn’t help but notice the many, many Tweets and Facebook status messages about the Haiti Earthquake. He will, of course, share his insights about the tool for this purpose. Hope you will too.

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Facebook Haiti Chile Disaster 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group?

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Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Building Your Subscribers for Your Facebook Individual Profile. Engaging photos, especially of local places and animals work well.

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

A few weeks ago, I started a thread on my blog’s Facebook Page, “What are the best tips and tools for saving time managing your nonprofit’s Facebook Page?&# I summarized the tips shared in this earlier post. Is there a tool that can automate this someone asked on my blog’s Facebook page ?

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Social Media Tools Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions. On Twitter, it is retweets.

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

They are integrating social media tactics to their online advocacy tool box with this Twitter tool. Its Stand Up For Health Care , a project of Families USA, has created a Twitter tool that easily lets your identify Twitter names for your US Representatives, Senators and Governor by typing your zip code.

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Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Four tips to help you get started.

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Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2018

We’ve written about some early adopter nonprofits are harnessing the power of these tools for fundraising and marketing (published on Guidestar blog) and the larger issues for program delivery and civil societ y (published on the SSIR blog). ” (That is usually second after money.)

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Work Help International Collaboration 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. The best list is from Buffer, The Big List of Twitter Tools.

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Twitter Poll Museum Charlotte 141

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 9, 2013

It represents the convergence of two ideas: mobile phones have great cameras and you can quickly create great visual content as part of your content strategy by using it, along with a few tips and tools. And it is those limitations that help you focus on your subject.

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Camera Photography Content Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Just testing this new feature in typepad that lets you automatically cross publish to Facebook profile. I had to be logged into my Facebook account though. Higher up on profile real estate and one or two less steps than using the Facebook bookmarklet. Right now, I'm not necessarily creating Facebook only content.

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Typepad Test Facebook Profile 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Facebook Increasingly Reliant on A.I. To Predict Suicide Risk According to this NPR piece , a year ago, Facebook started using artificial intelligence to scan people’s accounts for danger signs of imminent self-harm and contact emergency responders. Algorithms can identify pathology faster and more accurately. Venture Beat.

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Cancer San Diego Social Calendar 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 19, 2008

I joined the various Burma Facebook groups early on because my colleagues in Cambodia were involved from the beginning and documented some of the activism. taking place across various social media sites, including Facebook. s not neccesarily the tool for building an activist base.??? The people who got involved weren???

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2009

There is more analysis and reaction to the Washington Post piece two days ago that trashed the Facebook Causes application and caused quite a lot of commentary and reactions from those of us work with nonprofits. His recommendations are directed at the the folks at Facebook Causes who created the application and nonprofits using the tool.

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Washington Facebook Causes Reflection 51

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2017

An NFP participant was so amazed by the organization’s robust feedback loop that she posted this on Facebook: “The request for feedback about the program is cool, but after a big survey, having them reply and say, ‘We hear several of you want and we’re doing to accommodate that,’ for each major item is unlike any organization I’ve heard of!

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National Survey Hawaii Tools 51

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2008

Source: Nielsen Online The We Are Media Festival of Tools is starts the last week of work on the Nonprofit Social Media Toolbox with a focus on social networking tools and widgets and apps.   The top social networking sites include some familiar names - Myspace and Facebook. And perhaps nonprofits?)

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Social Network Social Media Gartner Network 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2016

Working in collaboration with the Bill & Melinda Gates Foundation and Facebook, the contest invites “everyday givers” to reflect upon why they give to a certain nonprofit organization and then share these personal stories on social media. TechSoup Canada’s Round Up of Nonprofit Storytelling Tools and Resources.

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Grant Storytelling Contest Philanthropy 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2008

Social Networking and Web Tools for Chicago Nonprofits. You already know Facebook, MySpace, LinkedIn et al???now The majority of the room had experience in social networking sites and tools, both personally and for their organization. How do you decide which sites and tools are right for your audience?

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Chicago Social Network Network Tools 50