TechImpact

AUGUST 4, 2014

That’s been refined, edited twice, and is discussing a timely subject. It’s not the time when you submitted the tweet, blog post, or Facebook share. The dreaded 140 character limit on Twitter has handcuffed us too many times. Here are 6 hashtag mistakes your nonprofit is probably making on Twitter and social media.

Social Media 177

Social Media Hints Nonprofit Technorati 177

TechImpact

MARCH 20, 2014

But, with every new venture comes questions, time, energy, capital and manpower. 4 days per week, post on Google+ and Facebook. With some Twitter feeds posting up to 30-50 times per day, those same organizations and corporations may post to their prespective facebook pages only once or twice.

Social Media 166

Social Media Media Tips Social 166

TechImpact

JUNE 18, 2014

If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? Whether an current employee’s time, or you hire an agency to handle the work for your nonprofit, implementing an effective strategy will take time, effort, and ultimately, some kind of investment.

Social Media 177

Social Media Media Social Demographics 177

TechImpact

JUNE 10, 2014

Facebook refers 29.4% one-time donors. updates on Facebook and 5.3 Twitter’s annual growth rose 46% while Facebook’s rose 37%. If you haven’t been persuaded by now, here are 14 more reasons your nonprofit can’t afford to not start paying more attention to mobile starting today! of traffic to donation pages?on source ).

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Stats Social Media Mobile Tech 196

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. These numbers dwarf the growth of email distribution lists in 2013, which grew by a mere 14% during that time period. send out a few links to that research every now and then.

Social Media 183

Social Media Marketing Media Social 183

TechImpact

JANUARY 16, 2014

Facebook is for “old people”. According to Time, Facebook has lost over 11 million young users since 2011. Vine and Instagram have built in features for sharing, commenting on, and liking content. This functionality makes it easy for your target audience to interact with your content directly on their feeds. That’s a big number.

Social Media 165

Social Media Flash Attention Nonprofit 165

TechImpact

SEPTEMBER 11, 2014

According to a new study published September 2 by Xtraordinary Fundraising and Forster Communication revealed nonprofits are searching too hard for ways to engage younger people, and not spending enough time engaging with the Baby Boomers and Civics generations. The stigma against older generations not spending their time online is a farce.

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Internet United States Generation Statistics 177

TechImpact

MAY 6, 2014

(CTIA.org, 2011) Mobile coupons get 10 times more redemption rates than that of traditional coupons. Morgan Stanley, 2012) 44% of Facebook’s 900 million users access Facebook on their phone. These people are also twice as active on Facebook than others. Facebook, 2012) Mobile marketing will account for 15.2%

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Statistics Mobile Marketing Asia 121

TechImpact

MAY 20, 2014

Twitter has a character limit on tweets, Facebook and most other social networks do not. Everyone’s been guilty of this at one time or another. Here are the 5 Twitter posts your nonprofit should never even peep, let alone tweet. Truncated automated tweets from other social networks. Too many hashtags. Everyone knows this, right?

Social Network 254

Social Network Nonprofit Social Media Tech 254

TechImpact

JUNE 19, 2014

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Now that you’ve identified exactly what your nonprofit is looking to measure and improve upon as a result of that information, it’s time to start collecting that information. Start measuring, and reporting.

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Measure Minnesota Analytics Nonprofit 209

TechImpact

NOVEMBER 4, 2013

So why not engage volunteers where they spend most of their time–on their mobile phone. SMS is one of the best ways to keep in contact with volunteers of all ages, because it will reach them no matter where they are and no matter what they are doing at the time! Check-In at Events. Why not show them!?

Mobile 212

Mobile Volunteer Tech Program 212

TechImpact

FEBRUARY 12, 2014

TwitPics, or what pictures posted to Twitter through Twitter’s pic.twitter.com are called, were approximately 2 times more likely to be retweeted than tweets containing images from third party programs like Instagram or Facebook. The most interesting statistic of all is that when you ask for people to retweet, often times they will.

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Statistics Twitter Studies Picture 170

TechImpact

FEBRUARY 20, 2014

Think about how many times this has happened to you when scrolling the web on your smartphone, and apply that to how many web visitors you receive via mobile devices each month. Essentially, this means you’ve invested time, energy, and capital to only effectively reach 35% of the target audience you set out to engage in the first place.

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Stats Mobile Site Statistics 193

TechImpact

JANUARY 27, 2014

It is amazing that every nonprofit does not already have a Twitter, Instagram, Facebook, or all three and more social media platforms. If it does not meet your standards after running this experiment several times, get your web design team on the job! Interact via social media. Ask, and thank.

Tech 218

Tech Strategy Fundraising Nonprofit 218

TechImpact

JUNE 18, 2014

Potential volunteers are weighing their bevy of options, and because of the internet, are able to make well informed decisions about who they want to donate their time and expertise to. All these factors and more communicate to any web visitor, not just a potential volunteer, how legitimate, put together, and organized your nonprofit is.

Content 136

Content Platform Volunteer Marketing 136

TechImpact

JULY 28, 2014

These alerts usually shows your avatar and often time your bio. If you’re a nonprofit that has a lot of events, use Instagram, Pinterest, and Facebook to share pictures and videos from those events in the community. Make sure your avatar and bio information is up to date and start actively following as people in your community.

Social Media 224

Social Media Media Avatar Fundraising 224

TechImpact

AUGUST 26, 2014

And what’s this I hear about teens leaving Facebook for other social networks, is this true? On when the best time is to post to your social media feeds, check out this inforgraphic for more detailed information about that. But what social platform are they on the most? How do they use one platform over another?

Social Media 250

Social Media Stats Audience Media 250

TechImpact

MARCH 5, 2014

Links to Twitter , Facebook, and other articles you’ve written will bolster your page and make Google rank your blog on the first page where it belongs. People went out of their way to engage, read, share, and retweet your content, so take that extra time to make sure their efforts are appreciated. Interaction.

Content 195

Content Marketing Strategy Nonprofit 195

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Visitors to your site via a specific source, be it Twitter, Facebook, or emails, tend to donate more on average, you will have a better idea of where to focus fundraising efforts. Image courtesy of Info Trust LLC. You’re not alone.

Stats 252

Stats Analytics Track Google 252

TechImpact

OCTOBER 28, 2013

We all know nonprofit technology can be a complicated ideal for nonprofits, when the average IT budget only allocates 5% of the business and operational funds to technology–and most of the time it’s for tech maintenance. Stay ahead or risk falling behind. Currently, 55% of social networking happens from a mobile device.

Mobile 117

Mobile Phone Social Media Donation 117

TechImpact

JULY 30, 2014

How about how much time was spent on a specific page. Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. No problem.

Analytics 223

Analytics Statistics Google Demographics 223

TechImpact

NOVEMBER 28, 2013

People are hardwired to give and be charitable during this time of the year. The weeks leading up to Giving Tuesday is a time to educate your donors about your nonprofit’s causes, mission, and programs. Do not waste a potential donor’s time with words that add fluff and no meat to your message. Educate Your Donors.

Campaign 164

Campaign Reddit Artist Donation 164

TechImpact

NOVEMBER 6, 2013

Here are some great tips from The Nonprofit Times when it comes to updating or implementing a donation form on your nonprofit’s website. Forms with 20 questions might actually turn away donors who are short on time or worry about sharing too much information on the web. Mobile is a must.

Donation 197

Donation Create Tips Stats 197

TechImpact

APRIL 23, 2014

For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. If they’re only on the web page for 3-5 seconds, give them information that is able to be absorbed in that short time span.

Generation 234

Generation Websites Social Media Search 234

TechImpact

OCTOBER 1, 2013

Populating a profile with information from a web-based donation form, supporter survey, mobile app, Facebook’s open graph, and text message subscriptions or donations can help you build unique profiles and really understand your audience. Why are they a supporter? Collect profile information with technology resources.

Profile 188

Profile Support Build Tips 188

TechImpact

AUGUST 21, 2014

Yes, 80% of social sharing happens on Facebook and Twitter. If you’re not already spending a significant amount of time and energy reporting on your analytics, and making changes to your content based on what you find, the time to start is now. Social sharing. Landing pages. Is it a blog post?

Content 129

Content Marketing Storytelling Analytics 129

TechImpact

JULY 24, 2014

Twitter, Facebook, LinkedIn are all garnering huge amounts interaction from a wide array of people. Are they worth the time investment it is going to take to get them up and running? The less prominent social media networks typically attract a more niche audience than the mass networks like Facebook and Twitter.

Social Media 182

Social Media Media Social YouTube 182

TechImpact

MAY 26, 2014

You’ve spent all kinds of time and effort regaling a success story and sharing it through social media platforms, so do not just assume that people saw your post on Facebook. Link back to your Facebook post and give them the opportunity to share the post. Include more stories. Cross-promote with social media.

Newsletter 176

Newsletter Donor Help Social Media 176

TechImpact

NOVEMBER 6, 2014

Shortly following The Furrow’s release, Michelin developed “The Michelin Guides” a 400 page guide developed to help drivers maintain their cars over longer periods of time. Nonprofit marketers cite Facebook as the platform they use most. From being utilized to recruit potential donors to communicating.

Benchmark 119

Benchmark Content Marketing Report 119

TechImpact

SEPTEMBER 10, 2013

Social networks and media applications like Twitter, Vine, Pinterest, Instagram, Tumblr, Facebook, and Reddit, among others, put an emphasis on visual media, over textual content. Use your nonprofit’s data to discover the average or most common dollar value from monthly donors in addition to one-time givers.

Websites 138

Websites Donation Donor Reddit 138

TechImpact

OCTOBER 20, 2014

For nonprofits, the best thing about the Internet, and social media in particular, is the ability to be involved in a community or conversation at all times. On Facebook, there are over 180,000 likes, and approximately 41,000 posts every second. Twitter is great for this. And that’s just Twitter. That’s a lot of social interaction!

Community 156

Community Online Social Media Attention 156