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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 3) Understand Facebook Ad objectives.

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Unlocking change: Free access to Candid’s nonprofit resources

Candid

Candid’s ongoing commitment is to ensure all nonprofits and their communities have equitable access to Candid’s resources. Our mission is to get you what you need to do good—and that includes free access to the nonprofit resources, insights, and tools listed below. foundations have websites.

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Giving Tuesday Resources For Nonprofits

Kindful

If you’re unsure of where to start when it comes to taking advantage of this giving day, we’ve got good news: We compiled these Giving Tuesday resources to help you prepare for fundraising through the end of the year. Qgiv put together a free ebook packed full of helpful resources. Facebook: Your Giving Tuesday Checklist.

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How to convert a Meta/Facebook profile into a Page

Whole Whale

At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore). However, many of us are less familiar with the process of creating Facebook Pages , or have never been faced with the need to make one.

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Facebook Group vs Facebook Page: Which One Should You Use?

CauseVox

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. But navigating the best way to share your message on Facebook can be…overwhelming. This guide will help you understand the two main ways of using Facebook: a page and a group.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?

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Using Facebook Challenges to Engage Supporters

Top Nonprofits

The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Introduction to Facebook Challenges. Facebook Challenges are time-bound virtual peer-to-peer fundraising campaigns that take place entirely through the social network. How to Host a Challenge.