Byte Technology

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Pushing the Right Buttons: Adding a “Donate Now” Option to Your Facebook Page

Byte Technology

For non-profits, there’s little doubt that having a fun, informative and attractive Facebook page can really boost supporter engagement and enhance an organization’s visibility. To begin, make sure the category selected for your Facebook page is “Non-Profit Organization.”

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

According to Jay Wilkerson, a non-profit wizard who travels the country hosting webinars for cause-related organizations, it’s sometimes best to refine your efforts and just concentrate on what he calls “the big two ” social media sites that are must-haves: Facebook and LinkedIn. Why these two channels?

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Four Resources to Help Get You Get a Handle on Social Media

Byte Technology

How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest? Post Planner helps you to seek out articles by listing relevant results based on their success on Facebook. What’s the return on investment for that time?

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Tapping the Emotional: How to Use Facebook’s New Reactions Feature for Your Non-Profit’s Social Media Strategy

Byte Technology

This week Facebook rolled out—to great fanfare—its new Reactions feature, a very welcome addition that finally allows users to forgo the simple “like” button that, to be honest, doesn’t always fit the occasion. Are people angry about a particular situation that your organization is trying to fix? How exactly?

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Turning Social Media Millennials into Engaged Activists

Byte Technology

Over the past several years there’s been a question vexing non-profit organizations: how to attract the newest generation of philanthropists and turn them into active and engaged supporters, in essence how to turn social-media mavens into boots-on-the-ground activists and volunteers able to further a cause through hand-on involvement.

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Time Well Spent: How Much Effort a Non-Profit Should Devote to Social Media Fundraising

Byte Technology

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. Facebook is an almost must-have for today’s non-profits.