Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Here’s a best practice about Facebook that surfaced from the discussions. Conversation about FB Custom Tabs.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2010

Ladder of Love on Facebook. I was lucky enough to spend my last afternoon in Alaska driving to Talkeetna with Aliza Sherman who lives in Alaska who I’ve known since 1995 and with Cassandra Stalzer my host! I love the framework she created for identifying and cultivating Super Fans on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

Last week, we heard from Ivan Boothe about a concern with merging Facebook pages with Facebook Places. He agreed to write a guest post. Guest Post: Don’t Merge Your Nonprofit Facebook Page With Places Page by Ivan Boothe. If you already had a Facebook Page, when you go to claim your Facebook Place, Facebook Profiles.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Who’s seeing success with their Facebook page? In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2012

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. Facebook had recently revamped its Groups, and it seemed like the perfect place to take the conversation for a spin. The Facebook Group functionality has been fantastic for the Book Club.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2011

Yesterday, Holly Ross at NTEN , mentioned that a common question she gets after talking about Social Media with nonprofits is from organizations that work with students or young people and are concerned about liability issues surrounding what students who “like&# their page may post on their page, or on their own walls.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2011

Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image is a great opportunity for nonprofits to engage their champions to help spread the word about the organization.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2012

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas. There’s no stopping it.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 15, 2012

Nonprofit organizations are under the gun to keep up with current technology. However, many organizations are working with very limited financial resources, particularly when it comes to technology. This requires organizations to set priorities in how they will spend their technology dollars. Social media.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there an entity that publishes statistics on all money raised on Facebook? What is Facebook's burn rate? Donald Peterson).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2015

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed. Facebook will no doubt iterate.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Human interest stories and good news from the organizations generated more interaction than others.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Focus on quality, not quantity on Facebook. Any guidelines?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Organizational: This is when you are sharing information as an official spokesperson for your organization or your organizational persona. View more presentations from Mari Smith. Sharing Philosophy.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

What is Your Nonprofit’s Holiday Content Strategy for Facebook? It’s also about what other organizations and businesses are doing and we gather this intelligence by reading blogs on these topics on a daily basis. Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

I’m just back from two weeks of inspiring work where I participated in a training for women organizations in the Ukraine and the International Fundraising Congress in Holland. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. How #MyGivingStory Works.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2010

This is an interesting social media networks fundraiser that asks donors to stop using Twitter or Facebook for a day (November 1st) to call awareness and financial support for autism. I got a follow up, personal email, from the organizers thanking me for the Tweet. See you on Twitter and Facebook on Tuesday!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. They got 18,000 shares in under 48 hours.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

of San Antonio, I’m organizing the very first meeting of MissRepresentation Social Action Reps in San Antonio to help champion for change locally in the way that media portrays women. Thanks Kim and the 9999 other folks who liked my Facebook Page. Together with Girls Inc. I learn something new from you everyday!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook. Source: Ash Shepherd.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. This webinar will be a resource for non-profits and other organizations for social good.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. A few hours ago, it went public – at least on your FB page for the world to see, but it isn’t yet visible to page administrators in the insights program. Checking in at a place.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Gold Medaling in Social Media and Arts Organizations, guest post by James Nickerson. Additionally, over the past 2 years, Teddy and I were very lucky to work with other SF Arts organizations in the “Leveraging Social Media” (LSM) workshop series. Here’s his reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

In January, after the Haiti Earthquake struck, if you were participating on social networks, you couldn’t help but notice the many, many Tweets and Facebook status messages about the Haiti Earthquake. And they expect a response from emergency and disaster response organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. 3) Applause Rate: I think arts organizations might like this metric!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2009

The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than 500,000 charities. Any organization determined to be ineligible at any time will be disqualified. Or only allow a pre-selected group of organizations to participate?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2009

I think it is more than just having self-organizing values embedded in the way the tool works. I think these are four qualities to look for: Network: This is a collection of people and organizations that linked together. It's your professional social network or a network of organizations or typically both.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2008

(Hat tip: Jessica Dheere, Project Director, Social Media Exchange, Beirut) for pointing to this excellent resource - A DigiActive Introduction to Facebook Activism. Before the excellent how-to advice and fantastic case studies, he explains "Why Facebook Isn't a Silver Bullet" in some very clear bullet points. organic,???

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2010

The case study brings up some great questions that we’d love to discuss with you: How does your organization vet online contest opportunities? Tags: Case Studies activism Causes Engagement Facebook online contests. Come join the discussion !

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Families USA is an organization fighting for affordable health care for all Americans. In this example of using grassroots organizing to influence grass tops debates, how do we measure it? The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

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