Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. In the book, we avoid talking about specific tools because they change so fast and new ones appear almost daily. And now, for those tips and tools: 1 – Get to Know Your Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. If your nonprofit has an example, please share in the comments.).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. How #MyGivingStory Works.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

Note from Beth : Over the past six months, I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. Guides for use and measuring impact of platforms like Facebook , Medium , Twitter , and Instagram.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Facebook Custom Landing Tabs + Measurement = Best Practice. Small Nonprofits Can Do This Too!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

One of the great things about the Nonprofit Technology Conference is that you get to connect with colleagues. I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. Twitter: There are two different apps to integrate Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. Facebook Increasingly Reliant on A.I. Here’s this month’s roundup. Philanthropy and Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). As one participant noted, “The consistent monthly time to reflect about learning was invaluable.”

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Lexicon on Facebook lets you track words and phrases. Here's the description.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2018

NYC Event: On Thursday, July 12th, Allison Fine and I will be leading an event at the NYC Tech Club on Bots, AI, and Nonprofits. We will be talking about emerging best practices for using bots and artificial intelligence for nonprofits for fundraising, marketing, program delivery, advocacy, and internal management.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Are you ready for possible new changes to Facebook Brand pages?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 20, 2019

Note from Beth: At last year’s Nonprofit Technology Conference, I was lucky enough to join a “birds of a feather” lunch table. The topic was bullet journaling and the table host was nonprofit tech colleague Ma’ayan Alexander. Since it is a very simple tool, it is highly customizable for each user’s needs.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook. Source: Ash Shepherd.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Fundraising team.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

X Number of Tips, Resources, Tools, Things, Shortcuts Lists : Anytime you can create content that has a headline like X number , it screams easy to skim and useful. Take for example, John Haydon’s ” 8 Ways To Get More Reach With Your Facebook Page.” Short List of List Making Tools for Content Curation.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2019

Artificial intelligence, machine learning, bots, and other automation technologies offer many benefits to nonprofit professionals because it can perform basic and mundane tasks. Artificial Intelligence can help nonprofits do more with less staff time, including the tasks described below. cost-effective staff training tools.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

Last month, I had the pleasure of doing a session on Content Curation called “ What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good? I spent some time going through the tools on Robin’s list to find the ones that were easy to use and gave me good stuff quickly. Which ones?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

What does this mean for the nonprofit sector in the future? She said that in a world of connectivity where individuals can do their own crowdfunding for services, bypassing nonprofits, that nonprofits will still have the advantage because of the human relationships. Climate Reality is using a bot on its Facebook Brand Page.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques. I think these workplace skills are important for nonprofits, especially making sense out of data. ”- Hal Varian, Google. How do you do it?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Ten Inspiring Nonprofits (2012) on Instagram by Mashable.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. The Facebook Insights tool lets you see trends Fan acquisition and subscription.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. People can find you via Google.

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Facebook Stats Los Angeles Tips 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2018

The concepts around connectivity and leadership were synergistic with the concept of networked leadership that Allison Fine and I wrote about in the Networked Nonprofit , published in several years before. The article caught fire – not only in nonprofit and philanthropy circles – but also business, government, and beyond.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2017

Tuan, Managing Director, Fund for Shared Insight shares details about an incredible funding opportunity for nonprofits. L4G invites nonprofits and funders to explore a simple but systematic and rigorous way of getting feedback from the people at the heart of our work. Note from Beth: Melinda T.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2019

My book, The Happy Healthy Nonprofit , was published a month before the presidential election. In the wake of some of the most stressful times for nonprofits and activists that I work with, many are seeking out ways to reduce burnout, practice self-care and build empathetic relationships and supportive policies in the workplace.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

A few weeks ago, I started a thread on my blog’s Facebook Page, “What are the best tips and tools for saving time managing your nonprofit’s Facebook Page?&# I summarized the tips shared in this earlier post. Is there a tool that can automate this someone asked on my blog’s Facebook page ?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions. On Twitter, it is retweets. That is okay.

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Nonprofit tech and communications specialist Ash Shepard.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2018

I also use it as a year in review tool. This year I used a new tool recommended by colleague Alexandra Samuel, the “ Year Compass, a free downloadable booklet that provides a set of structured reflection questions. The book was well received and was #1 on Amazon’s Nonprofit Books many times.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. What about your nonprofit? Want to better understand the use cases for AI and nonprofits in fundraising, programs, and other areas? AI4GOOD NONPROFIT READS.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. ” You can read more about how it works from the Facebook developer notes.

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Music Facebook Nonprofit Action 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2008

Source: Nielsen Online The We Are Media Festival of Tools is starts the last week of work on the Nonprofit Social Media Toolbox with a focus on social networking tools and widgets and apps.   The top social networking sites include some familiar names - Myspace and Facebook. And perhaps nonprofits?)

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2014

At this year’s Nonprofit Technology Conference, I’m thrilled to be doing a panel on nonprofit technology training and it has a bit of a star wars theme, “ Learn You Will.” From Analysis to Evaluation: Tools, Tips, and Techniques from Trainers. Photo from Librarianismchronicles Blog. By Vicki Halsey.

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