Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 352

Top Nonprofits

JANUARY 14, 2022

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. However, although you engage with it every day, we’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent. How to Host a Challenge.

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Challenge Facebook Support Hosting 98

NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). Social Networking Adoption by Non-profits.

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Facebook Fundraising Work Comparison 260

Nonprofit Tech for Good

DECEMBER 4, 2013

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. For those nonprofits that allocate staff time, embracing early adoption is key to social media success. Fans can “Save” your nonprofit’s Facebook Page.

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Social Media Ratio Media Tips 279

Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar.

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NGO Social Media Media Social 234

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media.

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Skills Management Media Social Media 279

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. 2) A Revival in Email Fundraising.

Technology 100

Technology Trend Social Media United States 100

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. The Trend of Cause Awareness and Giving Days. Be very active throughout the day on social media.1.

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Awareness Causes Campaign Giving 203

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. By Julia Campbell . Pinterest is a discovery platform.

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Storytelling Social Media Nonprofit YouTube 176

NTEN

APRIL 20, 2010

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

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Social Network Benchmark Network Report 99

Nonprofit Tech for Good

MAY 6, 2019

In a year that social media scandals and negative stories were becoming more relevant, there was also a growing need for a focus on the positive side of social networks. People are craving for inspiring stories on their social media feeds and that’s how the campaign ended up trending on the day.

Social Media 242

Social Media Twitter NGO Media 242

Care2

NOVEMBER 29, 2011

The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. Are nonprofits raising any money on social networks? LinkedIn is used by 1 in 3 nonprofits.

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Social Network Raise Money Network 78

Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe. Top of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 237

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. 2dCode :: 2d-code.co.uk. Addictomatic :: addictomatic.com.

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Fun Resource Audio Stats 277

NTEN

APRIL 10, 2012

As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks. How many followers do nonprofits have on Twitter?

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Social Network Network Social NTC 65

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Yeah, right. Fret not if you are missing a few.

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Social Media Media Social Linkedin 100

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit.

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Social Media Video Marketing Practice 269

Tech Soup

APRIL 17, 2012

NTEN, Common Knowledge, and Blackbaud just released the 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. Tweet It!].

Social Network 56

Social Network Benchmark Report Network 56

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year.

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Facebook Donation Disaster Social Network 78

Whole Whale

JUNE 15, 2022

As a nonprofit organization, you’re always looking for ways to save money and stretch your budget. Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Benefits of Social Listening for Nonprofits.

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Tools Guide Social Social Media 98

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A collection of economic and media trends and stats.

Fun 240

Fun Resource Stats Wikipedia 240

Care2

DECEMBER 18, 2013

Yesterday on Care2’s Frogloop, we discussed the value of Facebook’s new Donate button and its potential impact on nonprofits. The program would function similarly to Google’s AdWords program for nonprofits. In the meantime, please share this article and idea with your collegues in the nonprofit community.

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Facebook Donation Adwords Grant 78

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

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Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Name: Carie Lewis. Website: HumaneSociety.org.

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United States Social Media Interview Examples 240

Nonprofit Tech for Good

MAY 2, 2019

In a year that social media scandals and negative stories were becoming more relevant, there was also a growing need for a focus on the positive side of social networks. People are craving for inspiring stories on their social media feeds and that’s how the campaign ended up trending on the day.

Social Media 141

Social Media Twitter NGO Media 141

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot.

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Facebook Measure Change Images 131

Care2

JANUARY 27, 2011

NTEN, Common Knowledge and Blackbaud invite you to take part in a nonprofit survey about how nonprofits are using online social networks, and enter your name for a chance to win an Apple iPad. The survey results will be compiled and presented at the NTEN Nonprofit Technology Conference in March 2011.

Social Network 62

Social Network Survey Network Social 62

Care2

JUNE 25, 2011

Women are valuable stakeholder to nonprofits. Did you know that women also dominate social networks? According to a Pew study, in 2008 women comprised 53% of social networking site users. Men’s social networking user base has dropped to 47%. Women don’t just rule social networks.

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Social Network Network Social Stats 75

Care2

APRIL 24, 2014

While the data''s comprised of both aggregated and anonymous data from retail, media and entertainment, and travel websites during 2013 - 2014, the data is also useful for nonprofits to examine. This report answered a question that has come up for many of us, are our constituents still engaging as frequently with us on social media?

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Facebook Adobe Social Network Aggregator 70

TechImpact

JANUARY 28, 2014

Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Because of this, it is important to keep up with the latest trends to make sure your nonprofit does not fall tragically behind. Image courtesy of Core 3 Solutions.

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Social Media Media Social Nonprofit 263

Nonprofit Tech for Good

MARCH 25, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Millennials (Born 1980–2000, Currently Ages 14–34).

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Generation Support Donor United States 261

Nonprofit Tech for Good

JANUARY 5, 2015

The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. Most do not require a financial investment, but preliminary results on the 2014 fundraising season are strong and if your nonprofit did well in 2014, investing in staff development in 2015 is a wise decision.

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Goal Media Management Adobe 100

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

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Social Media Media Management Social 244

Care2

MAY 24, 2010

When Facebook launched their Open Graph API last month they thought they had revolutionized their platform. They certainly did not expect some of its own users to organize international boycotts like Quit Facebook Day or petitions by some of the largest grassroots organizations like MoveOn and the ACLU.

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Open Source Social Network Facebook Network 55

Care2

NOVEMBER 15, 2013

Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn''t. It''s important for nonprofits to stay on top of the newest trends, and to utilize new tools effectively. One downside?

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Facebook Management Tips History 75

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 242