Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

Last week, we heard from Ivan Boothe about a concern with merging Facebook pages with Facebook Places. He agreed to write a guest post. Guest Post: Don’t Merge Your Nonprofit Facebook Page With Places Page by Ivan Boothe. Indeed, a custom landing tab was recommended as a Facebook best practice for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

But, don’t go into denial either, these resources, that I found through Mari Smith’s Facebook Page will help you and your team come up with a plan. Are you ready for possible new changes to Facebook Brand pages? Here they are: 1. Understand how the format changes how people see your page.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. If your nonprofit has an example, please share in the comments.).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. How #MyGivingStory Works.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. This webinar will be a resource for non-profits and other organizations for social good.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

January is Tune Up month in the Zoetica Salon , an online space for free peer learning about nonprofits and social media. Here’s a few good resources shared on the wall in the past week. I like to see a digital IQ study focused solely on nonprofits – one that analyzes it by budget size.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2018

NYC Event: On Thursday, July 12th, Allison Fine and I will be leading an event at the NYC Tech Club on Bots, AI, and Nonprofits. We will be talking about emerging best practices for using bots and artificial intelligence for nonprofits for fundraising, marketing, program delivery, advocacy, and internal management.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. Facebook Increasingly Reliant on A.I. Here’s this month’s roundup. Philanthropy and Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Create a Page not a Group or Cause.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

I think these workplace skills are important for nonprofits, especially making sense out of data. Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” .”- Hal Varian, Google. How do you do it?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. Results” that describes what people do on my Facebook page (I hope). So, what you do? You get a little help from your friends.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Typically, this information about your brand or nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. My Fan Page objective is: .

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. But, really, it goes even further than that.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Digital Sherpa ).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Ten Inspiring Nonprofits (2012) on Instagram by Mashable.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2007

Right before I left for Cambodia, Ranger Rick's profile (the spokesperson for NWF) was deleted from Facebook because it was "fake" and the policy is that only individuals can set up profiles. Nonprofits can use groups). I'm not saying it's wrong for Wal-Mart to be on Facebook, but can an eco-journalist raccoon get a break?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2016

But the GivingTuesday spirit still continues until the end of the month with #MyGivingStory , a contest where your nonprofit organization could receive a grant up to $10,000. The winners’ featured nonprofit organizations will receive $2,500-10,000 grants! Comprehensive Resource Sites focused on Nonprofit Storytelling Best Practices.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. What about your nonprofit? Want to better understand the use cases for AI and nonprofits in fundraising, programs, and other areas? AI4GOOD NONPROFIT READS.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2017

Note: This guest post was published on the Packard Foundation OE Blog reflects what was learned from designing and delivering leadership development for emerging nonprofit leaders. That’s why we’ve included a highly practical toolkit that consists of facilitator agendas and worksheets for nonprofits to apply the ideas and frameworks.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

It helps you set priorities, allocate resources, and make choices. What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” That is okay.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 15, 2012

Recently, I got into a discussion with several other nonprofit tech consultants about guidelines for nonprofits to embrace a mobile strategy and specifically what to recommend. Nonprofit organizations are under the gun to keep up with current technology. Social media.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2018

Allison Fine and I have been collaborating on research and writing about the next wave of disruptive technologies (AI, Bots, and Robots) and what it means for the nonprofit sector. That technology is already here and is used on Facebook to tag photos of people). Is your nonprofit using bots to do staff tasks? ” .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 3, 2011

And, the book is very inspiring too and even better all proceeds from book sales are being donated to high impact nonprofits. Please become an NTEN Champion and help us raise $15,000 to support the many free programs we provide the larger nonprofit community, like our research and reports and local events. You can change the world!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. ” Livestrong is one of the nonprofit early adopters that has published their brand page using the new format. Take the Tour.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

I queried nonprofit colleagues, asking for their best advice. Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Many nonprofits use EventBrite for this purpose.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. ” You can read more about how it works from the Facebook developer notes.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2012

Over the past couple of years as I’ve guide nonprofits in preparing their social media policies or when I speak, I get asked questions that are more legal questions than about social media. What if people ask for referrals or help on our Facebook page? Can we post their photos on Facebook or our Web Site?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2008

(Hat tip: Jessica Dheere, Project Director, Social Media Exchange, Beirut) for pointing to this excellent resource - A DigiActive Introduction to Facebook Activism. Before the excellent how-to advice and fantastic case studies, he explains "Why Facebook Isn't a Silver Bullet" in some very clear bullet points.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2014

At this year’s Nonprofit Technology Conference, I’m thrilled to be doing a panel on nonprofit technology training and it has a bit of a star wars theme, “ Learn You Will.” Photo from Librarianismchronicles Blog. Brilliance by Design: Creating Learning Experiences that Connect, Inspire, and Engage.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2010

The last chapter of the Networked Nonprofit is on networked governance. As part of my work as Visiting Scholar at the Packard Foundation and coaching grantees on becoming a Networked Nonprofit and using social media effectively, I’ve also been talking to boards including the museum board above.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Today, I had the pleasure of doing a mini-workshop at the Director's Institute for the California Child Care Resource and Referral Network in Sacramento. A veterans in the room were in the middle because "we have grandchildren who have helped us understand Facebook." The group, for the most part, was curious. "If

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 30, 2012

Today, I have the honor of doing a session at The Allstate Foundation ‘s 60th Anniversary Executive Summit (hashtag #60summit ) where I’ll be talking about leading nonprofits with a network mindset. Social media presents incredible opportunities for nonprofits, both large and small. Social Media: Getting Leadership Buy-In.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2010

Minnesota’s ‘Networked Nonprofits’ raised over $10M in one day by Jeff Achen of GiveMN.org. “Do That’s simple, but wise advice from the definitive nonprofit social media strategy manual, “ The Networked Nonprofit.” All told, Minnesota nonprofits collectively raised $10,041,021 in one incredible day. Facebook = 21,865.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

On Tuesday, right before the KONY video exploded on the mainstreams and went viral online, my 6th grade son came home from school and announced, ”Did you know that there are more people on Facebook today compared to the number of people on the planet ten years ago? I immediately asked him how do you know that?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2011

In December, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston , Kami Huyse , and Julie Pippert (the newest Zoetican ) where almost 8,000 nonprofit folks have been engaging in informal learning about nonprofits and social media. I used it analyze the Facebook page.

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