Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2022

I’ve got some very exciting news, my new book, The Smart Nonprofit: Staying Human-Centered in an Automated World , co-authored with Allison Fine, launches on Wednesday, March 9th. The Smart Nonprofit (Hardcover). The Smart Nonprofit (Kindle). The Smart Nonprofit by Beth Kanter and Allison Fine vital and timely book.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2022

Several years ago, Allison Fine and I started talking about our next book together and started writing and thinking about the implications of an emerging technology that we describe as “Smart Tech,” and what nonprofit leaders need to know to be prepared. The Smart Nonprofit (Hardcover). The Smart Nonprofit (Kindle).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Who’s seeing success with their Facebook page? In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2011

Yesterday, Holly Ross at NTEN , mentioned that a common question she gets after talking about Social Media with nonprofits is from organizations that work with students or young people and are concerned about liability issues surrounding what students who “like&# their page may post on their page, or on their own walls.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2015

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. But, is the feature a field of dreams for nonprofits? You can sign up for it at the Nonprofit Marketing Guide here. Facebook will no doubt iterate.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2010

A couple days ago, Facebook announced some major changes in its platform that will make the entire web more social: "We're building toward a web where the default is social. Facebook calls this new social paradigm the "Open Graph," and Zuckerberg called the shift "the most transformative thing we've ever done for the web.".

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 4, 2011

How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. Many nonprofits have set up individual profiles instead of pages by accident. I posted this link on my Facebook page and it generated a lot of comments, so I thought I’d cross post it here. It’s where I found the above really useful screencast.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

One of the great things about the Nonprofit Technology Conference is that you get to connect with colleagues. I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. Twitter: There are two different apps to integrate Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. How #MyGivingStory Works.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). As one participant noted, “The consistent monthly time to reflect about learning was invaluable.”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Are you ready for possible new changes to Facebook Brand pages?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Lexicon on Facebook lets you track words and phrases. Here's the description.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2010

Ladder of Love on Facebook. I was lucky enough to spend my last afternoon in Alaska driving to Talkeetna with Aliza Sherman who lives in Alaska who I’ve known since 1995 and with Cassandra Stalzer my host! I love the framework she created for identifying and cultivating Super Fans on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

But if Autism Speaks or any of the other countless charities continue to use twist popular memes to support their good causes on Facebook, they be punished for using “crappy memes.” In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2012

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. The Networked Nonprofit Book Club: Anytime, Anywhere Learning – guest post by Lisa Colton. Thus began “ Darim’s Networked Nonprofit Book Club ”. It was working pretty well as planned.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Facebook Custom Landing Tabs + Measurement = Best Practice. Small Nonprofits Can Do This Too!

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2011

Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image is a great opportunity for nonprofits to engage their champions to help spread the word about the organization.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there a statistical reference for total money raised in Facebook Causes? What is Facebook's burn rate? Donald Peterson).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

While easy to set up, designing an effective bot for a nonprofit from scratch can be daunting. It’s available for free to other nonprofits through BotsForCharity.com. Direct Relief , a humanitarian aid organization, turned to Facebook messenger bot when the organization’s 1.5 Does your nonprofit use a bot?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2012

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas. There’s no stopping it.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. If your nonprofit has an example, please share in the comments.).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2018

It will have implications for nonprofits way beyond simply setting up a Facebook Messenger bot for your nonprofit’s Facebook Brand Page. But many nonprofits probably do not need a bot to become their stakeholders best virtual friends or advisers. Have an example to share, please do in the comments.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Create a Page not a Group or Cause.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans).

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

1. I don’t work with nonprofits currently; however I do have a project that I’m working on that will eventually (ideally) turn into one. Thanks Kim and the 9999 other folks who liked my Facebook Page. What better to celebrate than with an interview with Kim Murray who became the 10,000th fan. Together with Girls Inc.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

I think these workplace skills are important for nonprofits, especially making sense out of data. Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” .”- Hal Varian, Google. How do you do it?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

Nonprofit Techie Ash Shepherd to the rescue! After reading his post, I thought it was so useful, I invited him to share it as a guest post. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2016

While some people are experiencing a social media hangover , especially on Facebook and taking a step back from social, using social media professionally in support of your organization’s strategic goals is still more important than ever. … Read More

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Typically, this information about your brand or nonprofit. View more presentations from Mari Smith. Sharing Philosophy. We can no longer think about privacy and sharing as a black and white issue.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. Facebook Increasingly Reliant on A.I. Here’s this month’s roundup. Philanthropy and Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

What does this mean for the nonprofit sector in the future? She said that in a world of connectivity where individuals can do their own crowdfunding for services, bypassing nonprofits, that nonprofits will still have the advantage because of the human relationships. Climate Reality is using a bot on its Facebook Brand Page.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2018

NYC Event: On Thursday, July 12th, Allison Fine and I will be leading an event at the NYC Tech Club on Bots, AI, and Nonprofits. We will be talking about emerging best practices for using bots and artificial intelligence for nonprofits for fundraising, marketing, program delivery, advocacy, and internal management.

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