Social Media with M+R: How to Measure the Metrics that Matter
EveryAction
SEPTEMBER 20, 2016
To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Ready to start posting?
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