EveryAction

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Ready to start posting?

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Nonprofit Fundraising Basics: Matching Gifts

EveryAction

Although they aren’t better when they come straight out of the oven and don’t taste great with a tall glass of milk, matching gifts can be a fantastic way to double the donations that your nonprofit is already receiving from donors - here's how! How can your nonprofit promote matching gifts? In your newsletters. On social media.

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