Beth's Blog: How Nonprofits Can Use Social Media

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Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Facebook Custom Landing Tabs + Measurement = Best Practice. Small Nonprofits Can Do This Too!

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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

We sometimes hear our clients reference their user stories in their day-to-day work like “well, this month’s newsletter is more for Josh or Sally than Maurice.” ” Facebook Ads as Filters. Facebook enables you to run hyper-targeted ads, slicing and dicing your audience in all sorts of interesting ways.

Analysis 105
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Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth's Blog: How Nonprofits Can Use Social Media

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks. And, I’ve also included a few on the how.

Hype 104
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Knitting Together Your Website, Email, and Social Media Content

Beth's Blog: How Nonprofits Can Use Social Media

Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. You put up a website way back when, then started sending out an email newsletter. Add the icons to your email newsletter templates and social media links to your email signatures.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. But if you are working with a network of similar nonprofits, doing a more formal benchmarking study can offer a lot of benefits.

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Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause

Beth's Blog: How Nonprofits Can Use Social Media

Kivi got a call from a newspaper in Dallas writing about the nonprofit marketing angle. Again, literally minutes later, I started to see mentions on Facebook and Twitter. But then the story just exploded on Twitter and Facebook in the early evening, and I kept waiting to see what Komen would say. And it worked!

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