Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Checking in at a place. Why the heck should I even care?

Metrics 112

Metrics Facebook People Measure 112

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” He also suggests looking at topics, times, and geo location.

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

OCTOBER 17, 2023

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Use Analytics Tools : Leverage free analytics tools provided by social media platforms like Google Analytics or Facebook and Instagram Insights. In influencer campaigns, measure reach and impressions.

Social Media 331

Social Media Media Social Influence 331

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. I don’t really feel comfortable sharing the fact that I took my kids to Chuck Cheese with all my professional colleagues who are friends with me on Facebook.” Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If not, it may be time to get some training. “ Hits &# are not the metric to monitor. Website Traffic. Blog Traffic. I was wrong.

Social Media 246

Social Media Metrics Track Myspace 246

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. My Fan Page objective is: .

Metrics 97

Metrics Benchmark Facebook Experiment 97

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. If you’ve been watching Facebook or Instagram recently, everyone is going LIVE. . Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation.

Raise 327

Raise Fund Phase Audience 327

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

Metrics 64

Metrics Facebook Question Benchmark 64

Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. How online community platforms differ from other virtual networking communities A major difference between virtual networking communities like LinkedIn or Facebook and an online community platform is why they’re used.

Community 116

Community Platform Benefit Online 116

Whole Whale

APRIL 5, 2024

Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. Allows viewing ad creatives and analyzing spend patterns over time. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

Strategy 273

Strategy Fundraising Social Media Nonprofit 273

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Get the full webinar recording here !

Mail 71

Mail Results Benchmark United States 71

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. That’s a little over two workdays a week—plenty of time to interact with your organization. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. What are your bounce rates, time spent on site, etc? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps.

Research 128

Research Facebook Test Studies 128

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. This could be done annually or just one time. Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 347

Fundraising Mail Law Donation 347

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

Washington 85

Washington Metrics Facebook Donor 85

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. You can do this quarterly, monthly, annually, or using your own set time period. Do you set donor acquisition goals?

Rate 52

Rate Track Donor Metrics 52

Amy Sample Ward

JUNE 6, 2011

Ultimately, it’s less about the amount of time and more about the consistency – and planning, tracking, and everything else! Metrics Template: [link]. Google Analytics for Facebook Pages. DIY Community Engagement Metrics. View more presentations from Amy Sample Ward. Community Map Template: [link].

Social Media 278

Social Media Wikispaces Media Template 278

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features. Fundraising.

Social Media 52

Social Media Media Guide Social 52

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Aggregator 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! Perhaps not worth investing outreach and engagement time on this platform! Asks so what?

Reddit 98

Reddit Data Time DC 98

Candid

JANUARY 18, 2022

Get noticed : When you claim your profile and earn a 2022 Seal, Candid sends that fresh information to 200+ charitable sites, including AmazonSmile, Facebook, and Network for Good. . Save time and impress donors : Leverage your profile as the perfect handout to showcase your programs and impact in meetings with funders. .

Info 98

Info Profile Metrics Demonstration 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” ” If you look at this out of context, it become trivia. For me, the numbers when back up, so I was glad I took a few days off.

Skills 108

Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Note from Beth: For those of you who have been following my blog for a long time, you know of my obsession with research reports, particularly social media research snippets. The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? And people did indeed see successful results.

Facebook 123

Facebook Research Advocacy Analytics 123

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

1. I attended a local unconference for nonprofits about two years ago with the intention of learning how I, as a blogger, could help local nonprofits… you & your blog were mentioned several times. At the time, my husband was in medical school and I was going insane trying to keep myself occupied, so I started writing.

San Antonio 93

San Antonio Celebrate Facebook United States 93

sgEngage

MAY 27, 2021

Thanksgiving holiday each year, meaning you’ve got plenty of time to craft a successful strategy. When you put in the work ahead of time, you can reduce your stress level on GivingTuesday itself and have solid strategies to lean on. Because of this major fundraising potential, it’s never too early to start planning for GivingTuesday.

Giving 119

Giving Retention Metrics Demographics 119

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

Note from Beth: Just as I was leaving for Cambodia, there was a great discussion within a comment thread over on my blog brand page on Facebook in reaction to post about the HSUS Facebook post that went viral. Deepening Engagement, One Drawing at a Time – guest post by Darren Barefoot. Drawing Conclusions.

Time 97

Time Cambodia Reddit Facebook 97

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Text Alerts Subscribers.

Track 185

Track Mobile Media Fundraising 185

Bloomerang

AUGUST 16, 2021

The same is true for ongoing vs. first-time donors. Here are some of the questions you might ask in order to understand what metrics to track: . How much food do you need to feed them, and within what time period? . You identify key metrics by which you’ll determine if your programs are successful. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Master them first.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Text Alerts Subscribers.

Track 231

Track Mobile Media Fundraising 231

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. Facebook is an interesting one for us. Given that our audience no longer seems to be present on X, it makes sense to shift our efforts and time to other platforms. And it’s no different for social media managers.

Social Media 52

Social Media Data Strategy Media 52

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Here’s an excerpt from his post : Within a day his Facebook Haggadah was all over the web. for TechPresident.

Case Study 108

Case Study ROI Facebook Studies 108