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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. What are UTM s?

Donor 281
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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

Linkedin 212
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The Three Most Common Mistakes Nonprofit Group Admins Make on LinkedIn

Nonprofit Tech for Good

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon.

Linkedin 191
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Will Facebook Authenticate “Nonprofit Organizations” or Shut It Down?

Nonprofit Tech for Good

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Please use the following link to authenticate your Page.

Facebook 224
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11 LinkedIn Profile Tips for Nonprofit Professionals

Nonprofit Tech for Good

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

Linkedin 111
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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

Digital 119
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Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

strategy on LinkedIn, most notably from Gary Vaynerchuk. I wrote an article back in 2018 on how I was leveraging the “what people are talking about now” section of LinkedIn before it started being hand curated by LinkedIn Editors. What Does This Mean For Your LinkedIn Marketing Strateg? Guess what?