TechImpact

JUNE 5, 2014

Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. Because it is such a new and innovative marketing platform, nonprofits and corporations are just beginning to harness its full potential.

Social Media 205

Social Media Statistics Media Social 205

TechImpact

AUGUST 26, 2014

Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. And what’s this I hear about teens leaving Facebook for other social networks, is this true? 54% of Millennials use LinkedIn to read professional / business news.

Social Media 250

Social Media Stats Audience Media 250

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. I should promote my nonprofit M-F only. Image courtesy of River Rock Films. What’s not to love?

Social Media 177

Social Media Media Social Demographics 177

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. Connecting with the general public on a humanistic level can be the easiest or the most difficult thing for your nonprofit to do.

Digital 228

Digital Effective Marketing Demographics 228

TechImpact

MAY 8, 2014

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Many nonprofits thinking the path to success would be intuitively obvious hit road blocks, speed bumps and struggle to see a return on their investment. Too many social media channels.

Social Media 153

Social Media Challenge Media Social 153

TechImpact

JUNE 10, 2014

Social media, mobile technology, and fundraising are unequivocally attached at the hip in contemporary nonprofit marketing. Their combined capacity to connect donors to nonprofits worthy of help is shaping an all new way fundraising. Facebook refers 29.4% a nonprofit raises $17. nonprofits on average.

Stats 196

Stats Social Media Mobile Tech 196

TechImpact

MARCH 10, 2014

Nonprofits are facing a bevy of problems they never faced 10 years ago because of the internet and search engines. Aside from search engine optimizing your website and blog, your social media profiles are important to ensuring your nonprofit has enough assets, or webpages, to fill the first page, of Google, Yahoo!, Knowledge is power.

Google 229

Google Results Yahoo Search 229