Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2012

His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as [link]. Yup, you can target and build these important relationships by engaging with them through LinkedIn, Facebook, and Twitter. Hanis found that millennials are more likely to use Facebook while Baby Boomers like LinkedIn.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Note: Pre-scheduling posts should only be used for Twitter and LinkedIn posts, but Facebook de-prioritizes posts scheduled via third parties, so that’s a no-no. Then check out Simply Measured.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. million readers on the blog, Facebook and Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

Source: Facebook vs LinkedIn Traffic. The illustration above shows the overlap between people who use LinkedIn and Facebook. What initially caught my eye was the demographic (age analysis) of LinkedIn VS Facebook users. This is more in line with what people call a LinkedIn LION (LinkedIn Open Networker).

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2011

In December, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston , Kami Huyse , and Julie Pippert (the newest Zoetican ) where almost 8,000 nonprofit folks have been engaging in informal learning about nonprofits and social media. I used it analyze the Facebook page.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

Tips like Nonprofit Photography Ethics , Recruiting Volunteers on LinkedIn , and Using Tumblr to Collect and Share Stories. Guides for use and measuring impact of platforms like Facebook , Medium , Twitter , and Instagram. Case studies from UNICEF , The Gates Foundation , charity:water , and Greenpeace.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2011

Mapping Your LinkedIn Network. I make a lot of referrals and I tend to get in ruts, but using the LinkedIn map as a spark to think of new people was useful. Using the map with a specific question about a gap is far more valuable exerise. The Challenge of Change.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2009

Pete Cashmore of Mashable has a post that asks an interesting question: Facebook, MySpace (MySpace reviews), LinkedIn (LinkedIn reviews), Digg and Twitter are often compared in terms of features, but which one has the most generous users?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. LinkedIn groups and company pages are a great place to encourage this type of engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2012

Everyone was using Facebook. There were a handful who were using LinkedIn and Twitter as professional networking tools. I worked with 39 young women between the ages of 18-30. One Student, Giselle, has used Razoo to help raise her travel funds to a conference in the United States. .”

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 13, 2010

When we moved from the theory to the on the ground nuts and bolts, we took look at what the organization was doing on Facebook and the ladder of engagement. We had an amazing conversation about the ideas in the Networked Nonprofit around social culture, transparency, and simplicity. Sounds like science fiction doesn’t it?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. The latter is especially important for virtual events.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Googling is great, but when I needed to know about content strategy, I tapped my network on Facebook. Note from Beth: I’ve learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale’s Your Network is Your Networth over the summer. But, really, it goes even further than that.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

But this year, the buzz leading up to the November 15 event on Twitter and Facebook, as well as on sites like YouTube and Linkedin, was even stronger. Based on our post-event survey of more than 9,000 individual donors, 67 percent heard about the event via email, 23 percent via Facebook, and 4 percent via Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2012

At the Stanford University talk last night, Connie Chan Wang from LinkedIn tweeted a new title for me — I love learning and that’s why I worked on this project, on a topic that was initially out of my comfort level as I explained in this interview with Deana Zandt. Facebook Ladder of Engagement. Keep them coming.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

Let’s consider the list of most used forms: Facebook, YouTube, Twitter, Google+ (assuming all continues to go well), LinkedIn, FourSquare, Gowalla, StumbleUpon, Tumblr, and your own site. The social network market place is already competitive on the second tier below Facebook. I found it overwhelming!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2008

" As you can expect, I use LinkedIn and Facebook a lot for networking. I also use Facebook and sites like Upcoming to find out who is going to an event in advance. Facebook: I will immediately approve a friend request on Facebook if I recognize them or know or have recently met them. I don't friend them.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

Today’s savvy nonprofits have become their own publishers , sharing their stories across various media channels (newsletters, Facebook, Twitter, LinkedIn, blogs, action alerts, etc.), all with different deadlines, writers, and content parameters.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2011

Over the holidays, I finally visited Quora , a social learning site focused around asking and answering questions founded by an ex-Facebook employee. Quora has been around for a year and provides an independent question platform from Facebook, Twitter and LinkedIn that is similar to Yahoo!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

(I'll be leading this workshop in Philadelphia for the Philadelphia Cultural Alliance in about two weeks) As part of my research process (using social media, of course), I looked at what arts organizations were doing on social networking sites like Facebook. We started the CSO Facebook page a couple of months ago. As of now, we???ve

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2012

How do the rules on lobbying play into our social media strategy? What if we’re asking people to take action on Facebook, does that constitute lobbying? What if people ask for referrals or help on our Facebook page? Can we post their photos on Facebook or our Web Site? What are the legal issues?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

A few weeks ago, I started a thread on my blog’s Facebook Page, “What are the best tips and tools for saving time managing your nonprofit’s Facebook Page?&# I summarized the tips shared in this earlier post. Is there a tool that can automate this someone asked on my blog’s Facebook page ?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Also, just because people like all your Facebook posts and know about the campaign- that won’t necessarily turn into donations. We engaged with our networks on Facebook, Linkedin and Twitter, without overwhelming readers with asks. What’s your advice about doing crowd funding campaigns?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

However, for the older generation of nonprofit leaders, many are not used to working this way and it feels uncomfortable or unnatural. At last year’s IS conference, some participants (mostly NGEN participants) used social media tools to share their learnings with their networks through tools like Twitter, Blogs, and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2008

I think of Facebook as a middle ground between business and pleasure, sort of MySpace for post-adolescents or LinkedIn for professional late adopters like me. David Carr, NY Times That quote made me think of Wendy Harman's Facebook Profile. What professional value has your Facebook profile brought you?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

VCs need to work with communications folks to get their opportunities distributed, but a VC might also have her own Twitter feed or blog category to share new opportunities The VC could also use her own professional networks to target special skill sets (such as at LinkedIn). Filtering candidates to assess fit is a crucial step.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2011

With two years under our belt or people using the tool…and the advances of other online communities like Facebook and LinkedIn, I am even more inspired to make sure we are where people already are by reshaping our community to leverage resources like Idea Encore Network ( www.ideaencore.com ) which I learned about at the gathering.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2008

  The top social networking sites include some familiar names - Myspace and Facebook.    So far that list includes the big ones like Facebook, Myspace, Ning, and LinkedIn.  Office Life : How To Befriend The Boss On Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

How often should an organization post to Twitter or send out updates on Facebook? I know of some but they would pick my Facebook personal profile instead of the Organization's Page I am admin of. Is the stigma of having fans or cause supporters with 'questionable' Facebook profiles true? Thank you Kevin! Is that true?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2007

Just this week there were posts about LinkedIn , Change.org , and Facebook/Project Agape in the nptech space. In the past few months, a growing number of social networking, social change, and fundraising sites have made their debut. The space is heating up!

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Engagement is all about conversation starters on social media channels like Facebook, Twitter, LinkedIn, and others. Action is taking any action related to a specific organization goal. Within these categories or themes for engaging with Alumni one can leverage engagement on specific social media channels such as Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2008

What are the best getting started tips for using Ning or LinkedIn for community building or sharing knowledge? What are the best getting started tips for using Facebook or MySpace for engaging people and inspiring action? We looking for tips, examples, and resources.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

She notes that in the short-term Facebook isn't threatened -- for now. Application developers are going to go to where the heat is, and that heat is red hot at Facebook But longer term, this may change. Microsoft, Yahoo, and Facebook are not part of the announcement (yet). Charlene Li has an analysis of the impact. Platform???

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Frank Barry, Guest Post: Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing. Brian Reich, Guest Post: The Challenge of Communicating In A Connected Society (and what that means to Facebook Causes). Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Certainly, the new decision will better position us to take advantage of emerging trends on the Web — such as making your volunteer opportunities more accessible to Web services including Facebook, Twitter, and LinkedIn.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 25, 2008

Marketing Pilgrim adds: Facebook is steadily refusing to participate in OpenSocial or the foundation, choosing instead to support Facebook developers. Facebook is credited with starting and fueling the development of social network applications.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2008

Many people will request to be friends on Facebook or Twitter or LinkedIN or Plaxo and I always ask people I don't immediately recognize how we know each other. In the relationship building piece - Facebook can sometimes be a pain or maybe it is my more rapidly ocuring senior moments. What techniques?

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