Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Are you ready for possible new changes to Facebook Brand pages?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

This “ Keep Calm and Shine On ” t-shirt is a riff on the popular “ Keep Calm and Carry On ” meme used by Autism Speaks to help promote the annual World Autism Awareness Day. In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2010

Ladder of Love on Facebook. I was lucky enough to spend my last afternoon in Alaska driving to Talkeetna with Aliza Sherman who lives in Alaska who I’ve known since 1995 and with Cassandra Stalzer my host! I love the framework she created for identifying and cultivating Super Fans on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2012

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. Facebook had recently revamped its Groups, and it seemed like the perfect place to take the conversation for a spin. The Facebook Group functionality has been fantastic for the Book Club.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. It’s simple and will help you stand above at least half of the Events out there.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2018

Help I Just Lost My Google Ad Grant – Guest Post by George Weiner. A statement to the international news agency Reuters read: “We revised our Ad Grants policies to help nonprofits be more effective with AdWords and improve the quality of their ads, which will lead to targeted awareness of their projects and mission.”

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2011

Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image is a great opportunity for nonprofits to engage their champions to help spread the word about the organization.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

Last week, we heard from Ivan Boothe about a concern with merging Facebook pages with Facebook Places. He agreed to write a guest post. Guest Post: Don’t Merge Your Nonprofit Facebook Page With Places Page by Ivan Boothe. If you already had a Facebook Page, when you go to claim your Facebook Place, Facebook Profiles.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there an entity that publishes statistics on all money raised on Facebook? What is Facebook's burn rate? Donald Peterson).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2015

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed. Facebook will no doubt iterate.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

I attended a local unconference for nonprofits about two years ago with the intention of learning how I, as a blogger, could help local nonprofits… you & your blog were mentioned several times. Thanks Kim and the 9999 other folks who liked my Facebook Page. How did you discover my FB page? 3. Together with Girls Inc.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2012

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas. There’s no stopping it.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. How #MyGivingStory Works.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. which helped the posts’ shareability.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. By now you must have heard the announcement that by the end of March all pages on Facebook will be rolling over to the new timeline look. In fact he literally wrote the book on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” ” If you look at this out of context, it become trivia. Look for Clues in the Mountains. If your takeaway from this post is, “hmm.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2015

Please donate to help Nepal’s Earthquake Victims now. I immediately looked on Facebook to check on my colleague, Robert Rosenthal from VolunteerMatch to see if he was okay. On Facebook, I noticed a list of vetted charities shared by another trusted colleague who works in the nonprofit sector, Peggy Duvette.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

In January, after the Haiti Earthquake struck, if you were participating on social networks, you couldn’t help but notice the many, many Tweets and Facebook status messages about the Haiti Earthquake. Social media has radically changed how people communicate, including their calls for help.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2010

The money raised from this fundraiser will help build a boarding facility on campus so that every child who attends her school has a place to call home. Ironically, she isn't on Facebook or Twitter, nor does she have an email address. For Facebook, they're using one of the Facebook social plugins. I love the design.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. I would print out a copy of this useful guide published by Facebook that summarizes the feature changes. Take the Tour.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2015

So, when this viral fundraising campaign – #BuyPens – to help Syrian refugee came across my radar, it immediately caught my attention. That’s where social media came in, with the Twitter followers tweeting to others to help Simonarson locate the pen seller with the #BuyPens hashtag, after two days of looking, they found him.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” It helps you set priorities, allocate resources, and make choices. It was clear from the presentations that measurement is a critical piece of the puzzle.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2014

” But what if there was a way to use online tools, mobile apps, and software that helped lengthen our attention spans and replace information overload with a sense of mindfulness? Here are some of the tools that can help make better habits or break bad ones. And, of course, there’s an app to help you apply this skill.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Four tips to help you get started. Google) of Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2015

Zawadi shared her most recent crowdfunding campaign, probably one of the most successful in Kenya, raising over $71,000 in a couple of days, to help a 24 year old brain cancer patient Emmanuel Otieno (pictured above and known as Jadudi) to get surgery in India. Those people can provide “on-demand” help.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2010

I did a little Twitter coaching and connected him with others who might help. This morning, while we were on the phone, Jeff had some good news about Carlos and Erika, but his godson is still missing. RT @JeffVallarta #Chile, help me find godson Amaro $ family: Eric Rojas e Ingrid Sepulveda, Melepilla, 601-5063, 8-568-5570, 9-423-1180.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2009

He's too young to set up a birthday campaign on Facebook Causes and asked me to donate $10 to the Sharing Foundation. This year, I'm sitting out the America's Giving Challenge , but this group volunteers, parents of Cambodian adopted children, and board members took the plunge into Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Putting your strategy on the grid can only help you design a measurement strategy, but more importantly help your strategy have more impact. The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics. Just tell me how to use it.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2010

Carolee posted on Facebook about the events and asked friends what they’d do with the extra money. Touched by Jenni’s honesty, Carolee matched the $93 and again queried her Facebook friends where to donate the $186. When Jenni paid her back, the check included an extra $93 as thanks – she suggested getting a massage.

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