Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Profiles VS Pages. Profiles are for individuals, Pages for Organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. Results” that describes what people do on my Facebook page (I hope). So, what you do? You get a little help from your friends.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Just testing this new feature in typepad that lets you automatically cross publish to Facebook profile. I had to be logged into my Facebook account though. What's nice about it is that it puts a link to your blog post in a mini feed. Right now I was using the blog friends feed. Any answers? I might be wrong.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2007

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Ranger Rick Raccoon, the persona of the National Wildlife Federation , was taken down by Facebook staff because it violated the Facebook's terms of service (no fake people.) profile has.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2007

He shared some thoughts about an organisational presence on Facebook in the comments on a post I wrote last week on Facebook pages/ads and wanted to elevate it from comments so we might reflect a bit further. This means that a crucial element of the Facebook presence must be the ability to 'pull in' content from elsewhere using RSS.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

Facebook Pages. is a component of a new advertising service that Facebook is offering to encourage brands (or nonprofit organizations, personalities (like Ranger Rick) or causes) to promote themselves through their social networks. How is this different from Facebook Groups some nonprofits may be asking? s piece too.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Article on TechCrunch by Dave McClure called " 7 steps to Graphing Your Facebook Strategy " (he's teaching a course at Stanford on social media metrics ). Here are seven major aspects of Facebook you can use to increase the visibility of your startup, business, product or service: 1. Here's the 7 Steps.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2011

Last month, Facebook launched a major overhaul in the privacy settings. The changes, more than a dozen in all, were in two key areas: privacy changes to user profiles and changes to how users share content. Although, as it has always been, I will still see them in my news feed, btw). Some step-by-steps.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. ” You can read more about how it works from the Facebook developer notes.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2007

I thought, this might be great geek bait for the NpTech Facebook group experiment. I did light promotion by posting a note on my Facebook profile and in the NpTech Group discussion area. I also made sure that my mini-feed keep my activity on the NpTech Group visible. hottness and the nptech Facebook group is deadsville?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2007

t looked deeply or anything, but my impression is that SocialAds makes a systemic feature out of the fake profile, which " fan-sumers " can friend and flack to their friends ??? News Feed with info about a brand. My guess is that official groups that also have advertising deals with Facebook will have short URLs (e.g.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2010

Many of us have been up early playing with Jumo, setting up our individual profiles and finding issues and organizations or setting up profiles for organizations. But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

What are you doing to capture email addresses of your Facebook friends/cause joiners/group members? Do you have a significant contingent of people networked via Facebook who are not joining your email list but are receiving messages, feeds, events, etc from you via Facebook? The issue is how to make it efficient?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Allowing visitors to sign in using their Facebook and Twitter accounts can make it easier for them to share your nonprofit’s information with their networks and followers. Most of the CMS tools we reviewed can support this, but surprisingly few allow you to moderate which of the items from that RSS feed are displayed.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 15, 2008

FriendFeed is in a category called digital lifestyle aggregators that let you aggregate all your various feeds and share with your friends. and Facebook's primitive version lifestreaming , which involves integrating a handful of services into users' Mini-Feeds and News Feeds. Who is the poweruser of Friend Feed?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 18, 2007

We are not friends on Facebook, although I friended him. I learned that he is a reader on my blog, read about the campaign (either on my blog or my blog feed in Facebook), feels strongly about education, and contributed. That's why I'm asking for my friends on Facebook to help. Share this link on your Facebook profile.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2007

" I used the technique two years ago for a presentation at the first netsquared conference called " I Tag the Hand that Feeds Me " or what I should retitle "Meet Sally." Should I be creating a personal profile for the organization? Here's another one called " Meet Charlie."

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

(I'll be leading this workshop in Philadelphia for the Philadelphia Cultural Alliance in about two weeks) As part of my research process (using social media, of course), I looked at what arts organizations were doing on social networking sites like Facebook. We started the CSO Facebook page a couple of months ago. As of now, we???ve

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

How often should an organization post to Twitter or send out updates on Facebook? I know of some but they would pick my Facebook personal profile instead of the Organization's Page I am admin of. Is the stigma of having fans or cause supporters with 'questionable' Facebook profiles true? Thank you Kevin!

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

In addition to donating, I've also put the fundraising widget in my side bar, sent tweets out to my network on Twitter, distributed it in my friend feed , posted it on my Facebook profile and added to Flickr. (I had already made a donation to the BlogHer's act, but I've donated a second time to the Myanmar project, won't you?)

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2007

Today, I happened to see HSUS that staffer Carrie Lewis posted a note on her profile and it showed up on my friends feed on Facebook. The text of the Facebook note is below in case you want to take action.) I'm assuming the messaging on Facebook is slightly different from that on other networks or via email.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. Ning also allows open API to work with other popular social networks like Flickr and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

We’re listening for those conversations, and trying to meet those people where they are, rather than going out and saying, ‘This is the exact demographic profile of the person who we want to reach.’”. Facebook: https://www.facebook.com/Upwell.us. Public opinion polls provide some types of insight, but take time and money. tidereport.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2007

This campaign is mostly being run off of my blog, personal emails, a little Facebook and mostly Twitter. You can see some of the tweets here on my profile.) We shall be watching from here how you guys are doing :-D While I was reading feeds, I saw a tweet about a video at Twitter Headquarters. Twitter as a fundraising tool?!?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. Ning also allows open API to work with other popular social networks like Flickr and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

ve already partnered with 50 non-profits, like Care2 , Greenpeace , and Amnesty International The question it raises for nonprofits is, join an existing network like Facebook or MySpace or build your own social network or combination? For the launch, they???ve comprising the people most likely to give and raise additional money.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2007

Kevin Gamble who reads more feeds than I do tweeted about this blog post by Stow Boyd. It is really bizarre, but this afternoon I've been struggling with the notion about the connection between individual adoption and organizational adoption of social media tools like Facebook or others. Of Facebook? Shut It Down! Of YouTube?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

I had already been working for NWF on facebook and myspace but I wanted to test out more social bookmarking and networking sites. When something goes popular on digg it is picked up in a number of dig rss feeds that feed into blogs. With a well built profile you can do a serious amount of marketing for very cheap.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

Christine Egger from Social Actions left a thoughtful comment on my Facebook profile about process: . You need a good set of URLs to feed it. This is adapted from a framework developed by Roberto Cremoni from the Barr Foundation illustarted in the diagram below: . . I love these social network maps.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Below you’ll find 10 tactics to help you get started: Make your content shareable on Facebook by adding a Like button. The Facebook Like button is one of the best ways to drive traffic to your website and blog content. Display the rules for your Facebook community. Support a specific call to action with its own tab.

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