Beth's Blog: How Nonprofits Can Use Social Media

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Facebook Announces Overhaul of Newsfeed: What Does It Mean for Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. Facebook has been criticized for its role in spreading fake news and influencing elections. The social media pundits were swift with posting their analysis on Facebook.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. For Facebook and Instagram, square is a great option.

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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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What the Research Says About Increasing Facebook Engagement

Beth's Blog: How Nonprofits Can Use Social Media

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps. Ask Questions.

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Can Memes for Good Work for your Nonprofit’s Content Strategy? Not on Facebook!

Beth's Blog: How Nonprofits Can Use Social Media

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands.

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here.

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Is Measuring Your Facebook Edgerank Useful?

Beth's Blog: How Nonprofits Can Use Social Media

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

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