EveryAction

article thumbnail

Why omni-channel fundraising works at year-end

EveryAction

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Sending your supporters cohesive messages that are accurate in real time and broadcast across the right mix of channels shouldn’t require more work.

Channel 224
article thumbnail

Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Nonprofits often focus on donor net worth or income, for example, which on their own provide only limited insights. For example, based simply on income you might ask a donor earning $50,000 a year to donate $25, and another donor earning $500,000 to donate $2,500. Putting donor data to work There are over 1.8

Data 214
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199
article thumbnail

Getting the board on board with nonprofit technology changes

EveryAction

By asking the right questions , clearly advocating for your organization’s needs, and building a clear roadmap , you can make sure your board understands your situation and supports your ultimate goal of helping your teams work more efficiently and effectively through technology. Let’s dive in. Focus on improving your operations.

article thumbnail

Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

Use a template for your ask and keep refining it: For example, if you’re working to build support for a bill, you might use a variation of this ask to gather petition signatures: “We have been fighting to stop [X] for 20 years. But the real test is whether or not they’ll do the work of volunteering time and effort.

Advocacy 207
article thumbnail

7 tips for preparing your nonprofit for a move to new software

EveryAction

Be sure this person is allowed enough time to manage the software implementation project and regular work tasks, which might require pausing some of the person’s tasks or temporarily shifting tasks to other staff members in the organization until the software implementation project is completed. Do a data clean-up.

Software 226
article thumbnail

Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

From there you can create two versions of your appeal: 1) thanking active donors for their previous contributions and asking for a final end-of-year gift to maximize their support, and 2) reminding lapsed donors about your organization’s important work while also letting them know they still have time to make a donation.

Gift 207