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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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How To Create The Best Fundraising Event Invitation + Top Event Invite Examples

CauseVox

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. Make things more personal by using merge tags in your emails or letters to automatically pull each individual’s name into your copy. Fundraising Event Invitation Example.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Highlight authentic stories: Share real-life examples of the impact your nonprofit has made. So, for example, good old IMG_1234.jpg For example, replace “click here” with specific descriptions like “affordable housing initiatives in Seattle.” Name your images: A generic name like “IMG_1234.jpg”

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Nature Conservancy Instagram Contest and Other Examples

Beth's Blog: How Nonprofits Can Use Social Media

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. Snap, Tag, and Share. Who wants a FREE #FxCKCANCER Shirt?

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Example Conversions. The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. . What is Conversion Tracking?

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Social Media Staff Guides: Another Example

Amy Sample Ward

Creating staff guidelines specific to online or social media use in organizations has been a hot topic for the last year or so and many organizations rely on examples of what other organizations or companies have created as a starting place for making their own. >> Review the IFRC Social Media Staff Guides here. What do you think?

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Level Up Your Marketing with Analytics

Association Analytics

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Let’s use email as an example. Analyze Performance. You might wonder if you are sending too many emails.

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