EveryAction

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Their research ranges from their Accelerating Acceptance Study to their Social Media Safety Index. GLAAD publishes studies on LGBTQ+ issues in media.

Advocacy 199
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for. About Wistia.

Metrics 100
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Getting the board on board with nonprofit technology changes

EveryAction

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. For example, can this new tech augment existing reports and dashboards—or provide more accurate forecasting into campaign revenue, grants, and major giving? Focus on improving your operations.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Nonprofits often focus on donor net worth or income, for example, which on their own provide only limited insights. For example, based simply on income you might ask a donor earning $50,000 a year to donate $25, and another donor earning $500,000 to donate $2,500.

Data 214
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

Use a template for your ask and keep refining it: For example, if you’re working to build support for a bill, you might use a variation of this ask to gather petition signatures: “We have been fighting to stop [X] for 20 years. Cast a wide net with texts, emails, phone calls and social posts. Don’t lose hope!

Advocacy 207
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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. That is a big difference! You should immediately try to learn why.

Gift 207
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6 smart fundraising strategies to drive major giving success

EveryAction

Plus, it drives increased generosity through social proof (“This amount is what others are contributing, so I will, too,”) and tangible incentives (“If I give $X, I’ll receive this exclusive reward!”) Board members’ financial support also demonstrates their commitment to your cause, which sets an excellent example for other donors.

Strategy 177