NetWits

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The #1 Reason You Need a Recurring Giving Program and 3 Expert Examples

NetWits

The lifetime value of an online acquired donor is roughly $128 dollars to your organization. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. Easily integrates with other fundraising methods being deployed at an organization.

Examples 168
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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. Affiliate programs, organic search traffic and even offline advertising scored higher than social. So here’s another great bit of learning for us.

Facebook 260
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Three Ingredients for Successful Year-End Fundraising

NetWits

This is the time of year that your organization should be raising up to 40% of its donations online. Looking for some good data and examples for your fundraising team? Year-End Fundraising Examples. What are your favorite strategies or examples for year-end fundraising? Three of them are featured below.

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How to Solove the Brand Inconsistency Problem You Didn’t Even Know You Had

NetWits

It’s a living, breathing and ever evolving thing that must resonate throughout all aspects of your organization. It’s what your constituents think of you, the energy your organization portrays, and the feeling evoked from your communications. Brand architecture – are you part of a group, consortium or national organization?

Problem 182
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Advocates 7X More Likely to Give, but Why?

NetWits

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. For example, you might include the appeal directly in the text of a thank-you message; include a “donate” button in the footer or in a follow-up appeal for action.

Giving 235
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6 Ways to Stop Your Website from Leaking Potential Online Donors

NetWits

The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”. Here’s one example I like: 4) Providing (unbiased) proof you’re legit. CARE’s example above does this well, as does this one from The Peregrine Fund : 6) Create a feel-good post-donation experience. Be creative here.

Websites 207
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The #1 Reason Nonprofit Websites Fail and How to Fix It Immediately

NetWits

A parent visiting a school site may, for example, want to access information on their student’s classes, grades, and assignments while a volunteer will want to quickly access new volunteer opportunities. Organize Tasks by Significance. Find out what these tasks and paths are by watching your audience interact with your current website.

Websites 253