NetWits

JUNE 29, 2012

In order to make sense of things it can be helpful to group people into “buckets” – an activity nonprofits have been using for years (we call it segmenting) and give each bucket some definition by creating personas (aka archetypes).

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Social Media Media Influence Social 264

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. That said, here are 5 tips to help ensure your participants are as successful as possible. 2) Educate. 3) Involve. 4) Activate.

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Relationship Raise Tips Fundraising 208

NetWits

MAY 25, 2011

For example, The Ride For Roswell event has seen an increase from $330,000 to $2.8 million raised annually since 2004 by helping participants become fundraisers. So, how can you help supporters become fundraising superstars? When approaching the media, though, they may need help. Let them know you’re there to help.

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Support Fundraising Sample Raise 270

NetWits

JUNE 22, 2011

Provide tips, ideas and lots of examples from successful teams. For example, if early-bird registration is closing, email team captains a sample message they can forward that alerts team members of a fee increase and encourages them to find new team members. Be very specific about how money will be used and who will be helped.

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Causes Sample Script Support 202

NetWits

DECEMBER 6, 2010

As an example, I volunteered for years at an local organization working in one specific area on a weekly basis. But as a volunteer I was left wondering what I would do now to help this organization. I think they could have done a better job with communication, particularly online communication, to help keep me a loyal supporter.

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Websites Donor Tips Retention 152

NetWits

NOVEMBER 14, 2011

Social media is all the rage, but does it actually help create real change in the world? Best Friends provides a valuable example of social media mobilizing people to take action in the real world. The folks at Best Friends Animal Society would answer with a resounding yes ! .

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Social Media Media Social Adopt 164

NetWits

JULY 18, 2011

It’s a great time to start fundraising contests if you’re managing or helping run a fall fundraising event. For example: Did you know kids get Arthritis too? For example, announce in your event newsletter and on social media that the first team to add 10 new members wins a free pizza party. Encourage a timely action.

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Contest Fundraising Support Ideas 167

NetWits

JUNE 8, 2012

We can’t help you with the effort and persistence, but we can definitely give you a little web design know-how. Gather user-generated content via blogs, forums or posts and let your audience help keep content fresh! Please comment with stories, ideas or examples – we’d all love to hear them! Thanks for reading the series!

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Websites Effective Chad Guide 195

NetWits

JUNE 30, 2011

For example, if I’ve indicated an interest in cancer research, failing to customize my appeal communications around an urgent need for cancer research funding.” – Mike Snusz. “ These social tools can be implemented quickly and will help your supporters promote the online campaign on behalf of your organization.” – Chad Norman.

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email Chad Cancer Hunger 256

NetWits

NOVEMBER 10, 2011

Sometimes seeing the work of others helps get our creative juices flowing so we brought together a few industry experts to share their thoughts and a few examples of incredibly successful end-of-year campaigns. All great fundraisers are asking themselves these things. Inspiration from Industry Experts.

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Campaign Fundraising PDF Blackbaud 230

NetWits

APRIL 26, 2012

The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”. Here’s one example I like: 4) Providing (unbiased) proof you’re legit. CARE’s example above does this well, as does this one from The Peregrine Fund : 6) Create a feel-good post-donation experience. Be creative here.

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Websites Online Donor Cancer 207

NetWits

MARCH 11, 2012

Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. Here are 5 nonprofit content marketing examples. Make-a-Wish Foundation arrived on the scene in 1980 by helping one boy become a police officer.

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Content Story Marketing YouTube 213

NetWits

JULY 13, 2011

However, many are confused about how Twitter can help advance their organization’s goals. Whether existing or new, this quick rundown of 10 ways your nonprofit can benefit from using Twitter can help your organization plan, or rethink, your usage of this platform. Location Based Services. Remote Participation. Press Releases.

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Twitter Press Nonprofit Social Media 256

NetWits

JUNE 5, 2012

. This Thursday Jennifer Ashbaugh from Big Brothers Big Sisters will help answer this very important question “ are you asking the right questions in your post event survey ?”. In Thursday’s web seminar we’ll be discussing post event survey’s and how to ask questions that will help you develop strategies to increase revenue.

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Survey Fundraising Advice Social Media 127

NetWits

MAY 22, 2012

Here are five irresistible follow-up techniques to help you convert and retain this very valuable group of online donors, who in the aggregate have much higher cumulative value over the long term than traditional mail-acquired donors. The downside is that online donors are often one-hit wonders. 1) Deliver Instant Gratification.

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Technique Retention Donor Online 201

NetWits

MAY 8, 2012

By launching a very creative campaign designed around “pay to pin”, the group hopes to raise money to help their mission of providing small loans to poor women overseas. That’s just one example. Yet, where there is a will, there is a way. And Opportunity International found a way. Dance anyone?

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Money Raise Picture Tips 249

NetWits

JANUARY 3, 2011

It helps you get smarter over time. For example, your organization may hold an annual golf tournament. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. Why is testing important? Decisions become data-driven, rather than based on gut feelings.

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Rate Content Conversation Test 134

NetWits

NOVEMBER 5, 2010

Before I outline the aforementioned example, let’s briefly consider some of the other ways Targeted Content can help your organization’s goals. Let’s take our first example, but make it a little more fun — here is an example of a community organization that provides nature-related activities, such as kayaking, hiking, and fishing.

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Relationship Personal Build Time 108

NetWits

JANUARY 11, 2012

Check out the slides from our presentation, Scanning for Good: How Nonprofits Can Use QR Codes – there are a bunch of examples in the second half of the deck. Engagement, advocacy, fundraising – these are all areas where QR codes will help you tap into the mobile market. Are you using QR codes at your nonprofit?

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South Carolina Blackberry Portland Mobile 253

NetWits

NOVEMBER 25, 2010

What ever set of tools you use remember the point – doing this helps each of us remember what we’re grateful for. It also helps us see how much we have, get us thinking positively and changes our outlook on life. Check out what Geoff is grateful for if you’re looking for some inspiration.

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Social Media Canada Lesson Profit 164

NetWits

JULY 28, 2011

Having something to aim for always helps. It goes without saying, but using an online tool will help you manage your fundraising efforts. Consider creating simple “fundraising cards&# that have your personal fundraising page URL (for example: [link] on them. Set a Fundraising Goal and Continue to Raise It. Teams Rock!

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Tips Effective Fundraising Personal 250

NetWits

DECEMBER 16, 2010

Descriptive hyperlink text helps ensure search engines understand the site content. Introducing bulleted lists helps people grasp meaning as they scan. In the second example, the bullets each start with an inline subhead that’s also a noun. Introduce parallel construction to bullets and subheads. Pet Stores.

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Web Chart Websites Search 160

NetWits

APRIL 2, 2013

It’s an easy trap to fall into, and I can’t help to think we share the blame. The benchmark trends are important because they help us ensure our approach is on the path toward success, but a more accurate measurement is the number of constituents engaged.

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Rate San Diego Open Benchmark 139

NetWits

DECEMBER 19, 2008

How Twitter can help nonprofits spread their message and inform their supporters. To show you how it can be useful let’s look at a few real life examples. To show you how it can be useful let’s look at a few real life examples. Which means you might be missing what the tool can do for you!

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Twitter Tools Time Life 100

NetWits

DECEMBER 1, 2010

So now that it’s over, I wanted to share some thoughts that might help you and your nonprofit. A heavily commented photo will show up in people’s news feeds (because of all the activity), which can really help promote the message. Sample Communications Really Help. Being a Tease Helps.

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Online Learning Fundraising Tips 201

NetWits

AUGUST 11, 2011

Providing email templates makes solicitation easier and helps save time – two common concerns of new or volunteer fundraisers. Giving participants a phone number to call if they need help setting up their personal pages can have a significant impact on event success and overall participant satisfaction. Focus on customer service.

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Technique Fundraising Registration Template 218

NetWits

JULY 27, 2011

This will help you determine the effectiveness of each channel. Here’s an example of clicks per day on a bit.ly Here’s a simple example of how you should be tracking things. While you’re doing this try using a URL shortener like [link] to keep an eye on traffic to the sign up form.

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email Marketing Strategy Track 182

NetWits

MAY 31, 2012

But so many more starving children need help” – The attention quickly shifted back to the urgent need. A national wildlife organization sent me five emails one month asking to help orangutans. I saw several examples where the Progress update was combined with the Deadline alert to provide value and urgency.

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Rate Technique email Open 172

NetWits

MAY 24, 2011

They want to help you. For example, if your committee corporate sponsorship goal is $100,000, try to have personal corporate sponsorship commitments totaling $125,000. They personally raise obscene amounts of money from their friends and family. They are well connected. They show up early. They stay late. Your mission inspires them.

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Fundraising NPO Strategy Sound 171

NetWits

NOVEMBER 19, 2010

In the above two examples (screen shots images) I saw the name of someone I knew personally. It helps you harnesses the power of Facebook –. It creates an immediate connection for your visitors –. When I see a friend’s name it draws my attention. Peeks my curiosity. Makes me want to click and see what they’re interested in.

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Facebook Websites Plugin Social Media 144

NetWits

MARCH 1, 2011

and this example of a clean URL: [link]. There are a few facts that will absolutely help your SEO ranking as it pertains to URL: The more your domain name reflects your site, cause and message, the better. and “&” in them, ensure that the page name itself is set in such a way to help you out. Camp 1 – Clean URL is a MUST.

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Search Hunger Google Site 129

NetWits

JULY 16, 2012

Amongst the countless schools I found using Facebook poorly there were plenty of shining examples of schools doing really well utilizing Facebook to build lasting relationships with families, students and alumni (both University and K-12). Based on what I’ve seen I’d say there’s a high likelihood that you’re not.

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Facebook Create Work Student 274

NetWits

SEPTEMBER 1, 2011

Join us and we’ll show you real world examples of “gamified” fundraising initiatives, simple gaming tactics that have been proven to work, and how to take advantage of gamification at your organization. How do you convert those social “do-gooders” into helping you create change? –> Vote Now ! Take a deep breath.

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Social Media Case Study Chad Nonprofit 148

NetWits

NOVEMBER 17, 2010

Before I show you some easy ways to generate QR codes, here are some examples of how nonprofits are using them: Be Rare Contest, South Carolina Aquarium. The contest generated a ton of interest, helped drive traffic to the new exhibit, and was very inexpensive to implement. Do Something Small Petitions, The Big Wild.

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South Carolina Contest Netherlands Nonprofit 212

NetWits

NOVEMBER 19, 2010

In the above two examples (screen shots images) I saw the name of someone I knew personally. It helps you harnesses the power of Facebook –. It creates an immediate connection for your visitors –. When I see a friend’s name it draws my attention. Peeks my curiosity. Makes me want to click and see what they’re interested in.

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Facebook Websites Plugin Social Media 134

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. I had the chance to review a few email marketing campaigns today. Lacking Analytics.

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email Profit Registration Review 212

NetWits

AUGUST 2, 2012

When you put together the standard corporate sponsorship proposal, you begin by listing your website, newsletter – just like our example. Using a service like Profile Builder can use public information to help you create this segmentation of your donors. Step 1 – Evaluate Your Assets. Quantifying Partnership Value. Partner Benefit.

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Social Media San Diego Donor Media 209