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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design of your logo. Your logo is the most essential component of your brand. 2) Personality.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

Who qualifies as a major donor prospect for your organization? Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” This is a mistake that costs non-profits valuable time and resources. Let’s be honest – your organization has limited resources. Good major donor prospects….

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Mitigating future risks: Why your organization should have an AI policy 

Candid

Artificial intelligence (AI) is radically changing the way organizations work. Recognizing both the positive and negative potential of this now ubiquitous technology, organizations need to embrace AI responsibly. But as with any tool, we need to agree as an organization on how we use it.

Policy 105
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Does Your Organization Have Social Media Guidelines for All Staff?

Beth's Blog: How Nonprofits Can Use Social Media

We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n ” Having staff use social media as part of their work can extend the organization’s network and increase the organizational comfort level through regular practice. .” YQe91n #npsmpeer.

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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. As a designer for nonprofits, I constantly reference these guidelines when making design decisions. Check out examples of our work here and contact us to learn more. Important Resources for Following WCAG.

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Social Media Policy Guidelines for Nonprofits

NCE Social Media

I was fortunate enough to serve on a committee of AFP International that brought together some social media gurus to hash out guidelines that nonprofit organizations can use to craft their own social media policies. With the release of these guidelines I wanted to share 7 reasons why you should have a social media policy.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

They can give your nonprofit a deeper understanding of direct and organic traffic. For example, a supporter who lands on your site from a paid advertisement will likely interact with your site content differently than someone who is coming in from one of your emails. Examples include Facebook, MarketingCloud, Instagram, etc. .

Track 52