Social Media Lessons from 4 Generations of Canadian Donors
Connection Cafe
OCTOBER 10, 2013
Have the highest increase in engagement through photo streaming sites: 41% on Instagram and 22% on Flickr. Highly Active on YouTube (95%). 80% are active through YouTube. Are the only generation to be more active on Facebook (64%) than on YouTube (61%). YouTube engagement increased by 15% since our 2010 study to 61%.
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