Connection Cafe

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Social Media Lessons from 4 Generations of Canadian Donors

Connection Cafe

Have the highest increase in engagement through photo streaming sites: 41% on Instagram and 22% on Flickr. Highly Active on YouTube (95%). 80% are active through YouTube. Are the only generation to be more active on Facebook (64%) than on YouTube (61%). YouTube engagement increased by 15% since our 2010 study to 61%.

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Social Listening: Think Outside Your Brand

Connection Cafe

Here’s a quick example. This is an oversimplified example, but you get the picture. Besides looking through standard web site content, they comb through peoples’ conversations on blogs, Twitter, Facebook, Amazon, and Youtube, and the list goes on. You can do this all over the place, like YouTube, Flickr, etc.

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