2)   Spreading Person to Person Asks :   This approach uses twitter and encourages people to ask their friends through Twitter to donate to a charity and spread the ask to their friends.  Take for example,  The Free Rice Game , an interactive online game that donated rice to the United Nations World Food Program based on clicking.   MORE >>

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur.  With your help, we can draw desperately-needed political attention to the ongoing genocide in Darfur. There is also a Facebook component that includes a Cause and application.  Darfur Voices. MORE >>

have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. MORE >>

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid. MORE >>

was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. No “make money on social media” or “top 5 Twitter tips” I was so thrilled, then, to see a couple hundred registered! help identify opportunities for coordinated effort. MORE >>