Author: Kent Gilliam. Last month during my kid's spring break we took a little trip to a favorite destination of mine as a child, the Science Museum of Oklahoma. This place was always a magical place of learning for me! Thirty-something years later was no different. saw something I had never seen before. I thought to myself, "what a unique reward." MORE >>

Is your organization mission or people driven?  Are the two mutually exclusive or can they co-exist? I am confused. The claim of being “mission-driven” has been increasingly cropping up in our conversations with association executives lately.  Everything in our strategic plan is guided by our mission,” I am often told. Statement. Underlying values. MORE >>

Guest Post By Dennis McCarthy is Convio’s. We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. Integration on both fronts is imperative. See chart above]. link]. MORE >>

Date:  Wednesday, June 6, 2012. Time:  1pm-2:30 EDT. Cost:  Free. How to Register:   Sign up! Presented By:  Heather Mansfield. The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. The Broadcast Web], Web 2.0 The Social Web], and Web 3.0 Webinars MORE >>

Stories are the heart and soul of your organization. They’re the thousands of tiny little living threads that connect your organization and your fans. But stories are also the most tool you have to get people to take action! What makes a good story? Dignity and hope are feelings. What Margaret Mitchell can teach you about storytelling. MORE >>