It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Here’s an analysis of what and why it happened from the HSUS’s Director of Emerging Media – Carie Lewis. Her insights are useful to other nonprofits working on integrated advocacy campaigns. What happened? fans). MORE >>

As political campaigns and nonprofits gear up for the election cycle, I thought I would share this infographic that attempts to map the politics of social media properties like Facebook and websites like Wikipedia. Predictive modeling was then used to map the politics of the social web. However, Angry Birds users have low political engagement. MORE >>

Last week, my mom called. That contemporary art museum is on the front of the LA Times again," she said. It's more about that curator who was fired. can't believe that an art museum can be front page news in LA for days." LA MOCA has indeed been front page news, especially in the art world. In some ways, this debate is fabulous. Museum management. MORE >>

Do you work in the Education department? Why do busy professionals turn to social media? For professional development, of course. Social tools make it possible for you to increase participation in your learning programs, actively engage learners, and make your learning programs more effective. Having social tools is just the start. This is how. MORE >>

Flickr Photo by Canolais. Use Social Media to Reel in Big Fish Donors Guest Post By Geri Stengel, Ventureneer. Note from Beth: We know that social media can bring in the small dollar donors, but what about larger gifts? This is a question that was answered in a study from 2009 and the answer is yes. Small donations add up, as Mark Hanis found. MORE >>