[link]. If you want extract value from your social media strategy, you need to use measurement.    That means setting measurable goals,  collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Found it via Curata’s collection ). MORE >>

By now you’re probably aware that your Facebook profile has automatically been upgraded to the new timeline layout, which features a large cover at the very top. Many organizations, like the Ocean Concervancy , are creating covers that supporters can use on their timeline (see the example Beth is using above). MORE >>

I love to read non-fiction books and try to review them regularly on my blog ! couple of nonprofit and social media books that I reviewed on my blog include Twitter for Good by Claire Diaz Ortiz and Welcome to the Fifth Estate by Geoff Livingston. The New Relationship Marketing by Mari Smith. I've been reading Mari Smith for a couple of years. MORE >>

I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. The post was meant to be provocative. year later, a lot has changed in the mobile landscape. Enter Results Direct. MORE >>

We've been offering a host of participatory and interactive experiences at the Museum of Art & History this season. All of them are cheap, mostly simple, and occasionally, dangerous. loved Jasper Visser's list of 30 "do's" for designing participatory projects earlier this month. Please share yours in the comments. They will be impressed. MORE >>