July, 2012

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that many of the larger nonprofits do, but that doesn’t mean your online

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A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. It was a lot of fun presenting (and talking to) this extremely engaged group of people. You can find out about upcoming sessions here. Here’s are the 6 Steps we covered in the session. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and

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Collaboration in the Aging Community

VisionLink

'Last week VisionLink had the pleasure of attending the N4A “Answers on Aging” Annual Conference & Tradeshow in our neighboring city of Denver. While we went in expecting to learn about current themes, best practices, and challenges in the world of elderly care, we left with a strong inspiring sense of the collaboration taking place in this small yet passionate community.

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ROI for a donor database

Robert Weiner

My colleague Charlie Hunsaker posted the following question on the FUNDSVCS Advancement Services listserve: I have two clients who are looking for new systems and want a “cost justification” for their acquisition to share with their management. Probably an issue that we should all be looking at. So with some background, I’ve got some questions. First, there are often situations where we “have to” replace our current system – regardless of costs or expected $$$ benefits: 1.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Have you said goodbye to Facebook custom tabs?

Amy Sample Ward

As Mashable shared yesterday , PageLever’s analysis of 500 Facebook Pages (each with 10,000 fans or more) shows a dramatic decrease in custom tab views on Facebook after the transition to Timeline. Jeff Widman suggests, and I agree, that a major contributing factor is that Page owners/organizations can no longer set a custom tab as the default landing content for new visitors, instead of the Wall.

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Beasts of the Southern Wild

Zen and the Art of Nonprofit Technology

'I don''t usually review movies on my blog, but here''s a second in a row. I think if I''d seen a more balanced set of views on this movie before I saw it, I''d not bother to write this (then again, I probably would not have bothered to see the film.) So first, let me get some things out of the way. The cinematography of the film was indeed spectacular, as was the acting of the all-novice cast, especially and particularly the performance of Quvenzhané Wallis, whose 6-year old capacity was simp

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

Social media is talked about so much that you probably think every other form of communication is dead (Ok, maybe your thinking isn’t that extreme). But that’s not the case. In fact, email is still the number-one way to connect with your supporters. Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success.

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Livestreaming

NCE Social Media

Livestreaming is a way to broadcast meetings and events across the internet in real time. Here is a video from NTEN of Maddie Grant interviewing Evonne Heyning about how livestreaming can benefit your organization’s communications and engagement. Maddie works at Socialfish and is someone who knows her stuff when it comes to social media and nonprofits.

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Bookshare Members Enthusiastic Comments

Beneblog: Technology Meets Society

Every week our Bookshare team hears from our Members. I am thrilled to get copied on these emails: it reminds me of why we do here at Benetech! I appreciate that so many of our Members take the time to write and thank our team. Changes often inspire Members to write and it is so helpful to hear about what works (and what doesn't work so we can fix it).

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Join me on the 100th episode of Nonprofit Radio today!

Amy Sample Ward

I’m really excited to join Tony Martignetti for the 100th episode of Nonprofit Radio. We’ve been taking questions from listeners and would love to hear from you – there may be prizes in it for you (hint, hint!). I’ll be joined by Tony’s regular contributors, including: Gene Takagi & Emily Chan of the Nonprofit & Exempt Organizations law group , Maria Semple , The Prospect Finder , and Scott Koegler , editor of Nonprofit Technology News.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Bifurcated Life

Zen and the Art of Nonprofit Technology

'I''m one of those people, you know, the people with a "country home." Of course, my primary home is a room in a collective house, and I share the cute, little "country house", but still. Right now, I feel like I''m living a bifurcated life. I spend most of my time in West Oakland. West Oakland where the view is of houses, a few trees, and the recycler dragging his four carts full of bottles and cans down the middle of our street.

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Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year.

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Top 5 Social Media Tactics Every School Should Implement

NetWits

Facebook has it’s roots in education. Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools.

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Lame spams of the day: eBay and Paypal transfers

Robert Weiner

I got a ton of these earlier this week. First clue it's spam: when you get 10 versions of the same message. I particularly like the randomized "buyer emails" like lorem.eget.mollis@tinciduntDonecvitae.ca. The text was all variations on this theme: Transaction ID 934493892393 Transaction Time : 7/23/2012 03:00 PDT. Your funds are now available. Dear robert@rlweiner.com, The funds from this eBay payment are now available for use.

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.

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Pinterest Tutorial

NCE Social Media

Since I wrote about Pinterest earlier , I wanted to share a video about how to set up and use Pinterest. Pinterest is a social media pinboard now used by more than 10 million people per month. If you’re interested in the demographics, more women than men have started use it. Now how can your organization use it? Well, Pinterest has a pinboard with lots of examples including using it with blogging, education, YouTube, and many more.

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New on SSIR: You can has memesez?

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review opinion blog is up! You can read the post and join the conversation on the SSIR blog or below. —– Last month, a pop song rose up the charts and quickly became number one on both the iTunes and Billboard Top 100 lists. That song, “Call Me Maybe” by Carly Rae Jepsen, quickly also became the soundtrack to an Internet meme —that is, an idea that spreads online (“ I Can Has Cheezburger?

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Fashion Statements

Zen and the Art of Nonprofit Technology

'I was in my car, on the way back from a shopping trip to *cough* Whole Foods, when I spied a man and what seemed to be his female partner and their little kid. They were young, and he was wearing his jeans past his you-know-what, and that little litany began in my head, "why.?" Then, I realized something about fashion. Now I would say that I never really liked what is called "fashion," and I''ve never been one to be fashionable (I thought.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonpro

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Nonprofit Technology Kick Start: Free World Class Board Meeting Software

Looking for cost reductions for your nonprofit? Why not consider modernizing with a digital board management system that's designed to work with remote meetings, with immediate cost reductions if you still distribute paper packets to members? Get going in less than an hour on a fully hosted cloud solution built on the latest technology that runs on any device - from desktops to tablets and smartphones - without any installation.

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22 Ways to Stay Connected with Your Schools Alumni on Facebook

NetWits

I recently gave a talk to a super engaged group of people who work in the education space as part of our Schools out for Summer Series - You can find out about upcoming sessions here. Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. It’s the place to be for most nonprofits. Especially those in the education sector.

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Lame spam of the day: Charter flight reservation

Robert Weiner

This looks similar to the American Airlines spam, but lamer. How many people 1) have secretaries (not me) and 2) charter airplanes (again, not me). I got two versions of this. One claimed to come from LinkedIn -- which would be a major change in their business model. Neither one had any graphics or formatting. My anti-virus flagged one of the attachments as a virus but let the other one in.

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Free Non-profit Webinars for August 2012

Wild Apricot

Here's our round-up of free non-profit webinars for August. There are some great webinars on topics such as strategies for Board Recruitment; Storytelling for Fundraising Success; Google Apps for Non-profits; and much more!

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Great reads from around the web on July 10th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 10th). You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

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Donor Engagement Guide: 8 Key Steps to Better Retain and Engage Donors

Are your donors your biggest fans, or are you lacking donor loyalty? The truth is, your donors have expectations of what their relationship with your organization should look like. This ebook will help you learn how to live up to those expectations!

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Don't forget capitalism

Zen and the Art of Nonprofit Technology

'I was reading this op-ed peice about the tragedy in Colorado. It''s a good and balanced view of the politics around gun control. I think it''s reasonable, and deals with the fact that for the most part, both sides talk past each other. But he mentions, then sort of discards something important. A quote: "The online ads for drum magazines make one’s skin crawl.

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11 Group Text Messaging Best Practices for Nonprofits

Nonprofit Tech for Good

Contrary to its title, the last four chapters of Social Media for Social Good: A How-To Guide for Nonprofits are dedicated to mobile technology and mobile fundraising. I am firm believer that social media will be the foundation of the Mobile Web and the book was written to help prepare nonprofits for the coming shift from desktop and social to social and mobile.

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Submit Your Nonprofit Awesomeness

NetWits

It is submission-mania in the nptech world right now. From taglines to SXSW, there’s a plethora of opportunities to strut your savvy stuff. Have a look at some of the great opportunities below… 2012 Nonprofit Tagline Awards. Enter your organization’s tagline into this year’s award contest. As a bonus, every entrant will be invited to join Nancy for a free webinar in late summer: “Aha!

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Lame spams of the day: everyone wants to send me money

Robert Weiner

Here are some of the "loan offers" that have landed in my spam folder. None have attachments, links, or graphics. One used a blue font, the others were plain old black Courier. The subject lines were blank in every case. The senders included: kelly loan offer (web.office20026045@att.net). Alreford Ltd (web.0123345667785@att.net). LOAN OFFER APPLY (web.office_10.5088@att.net).

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Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Organizations like yours are increasingly realizing that technology adoption is only as good as the technology you choose. Statistics from a 2014 NTEN study show that seriously investing resources in training for your staff corresponds to higher adoption and ultimately technology effectiveness. In this report, we’ll give you a high-level overview of how to get your organization in shape for technology adoption and best practices for facilitating this critical process.

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Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

Beth's Blog: How Nonprofits Can Use Social Media

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. And that’s just what happened to the HSUS Farm Animal Protection campaign, an effort to call attention to and reduce the suffering of farm animals raised for eggs, meat, pork, and milk. The above photo and statement was posted on Friday and within 48 hours was shared over 21,000 times, 18,000 likes, and thousands of comments.

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Making a Millennial Impact

Wild Apricot

Is your organization enabling Millennials to connect, get involved and give? The 2012 Millennial Impact Report offers some insight into engaging this generation.

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Open Doors

Zen and the Art of Nonprofit Technology

. I watch the fawn and it's mother, grazing in the short, scrubby, yellow grass beyond the house. They don't seem to mind our watching them, although they are wary. I wonder if we thought of them as tonight's dinner, would they notice? Would they skitter and jump into the trees just from the energy of those thoughts? . I am acutely aware of my human-ness here.

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Has Your Nonprofit Considered Race and Class in Your Social Media Strategy?

Nonprofit Tech for Good

Watch Video. Via BBC News Magazine : . The internet was once considered a great equaliser, a platform that could bring strangers together, even across racial boundaries. But internet users of the same race have recently begun clustering on certain social media websites. Micro-blogging website Twitter has seen an upsurge in traffic from Hispanic and African-American audiences.

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Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.