The Power of the Email Address
TechImpact
JULY 22, 2014
'Image courtesy of Amplifymm. Te value of the email address can not be understated. According to Eleventy Group, approximately 1/3 of all fundraising revenue comes from email. The email is your digital avenue to a potential donor, volunteer, or even employee. It is unequivocally the most used communicative device of the 20th century. The text message might be a close second, but the email has been around for 19 years longer.
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