Fri.Sep 19, 2014

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Infographic: The Anatomy Of Content Marketing

TechImpact

'Content Marketing is one of the most talked about phenomenons in the nonprofit sector today. It’s a pliant marketing medium that builds brand awareness like an advertisement, while at he same time fostering a relationship with the user. Building mutually beneficial relationship with a potential consumer, investor, or donor can boost sales, improve community perception, and perhaps most importantly, help your nonprofit rank well in search engines.

Content 121
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The One Call We All Want To Receive

Wild Apricot

'Are you making thank you calls to your donors or members? It''s one of the few calls we all want to receive – and it can make a difference for donor retention and member engagement.

Retention 113
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High Holidays Lessons for Everyone: Using Reflection to Move Forward

See3

'Fall is always a time of transition when vacations are over, school years are starting, and the weather changes. Transitions are always a time for reflection, regrouping, and looking forward. When a leader retires, the organization must take stock of where they are at, and what they need for the next era. When a child […].

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Failing Forward: Why building failure into your organizational culture can make it more successful

NTEN

'Michelle L. Chaplin. Senior Manager, Online Fundraising. PBS. "I have not failed. I've just found 10,000 ways that won't work." - Thomas Edison. Most people bristle at the sound of the “F” word. Failing is something to be ashamed of or something to use for deprecation (#FAIL, anyone?). But failing can be one of the most powerful tools your organization has to continuously innovate and improve its programs.

Culture 100
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Three Main Drivers Of Motivation

Eric Jacobsen Blog

'Julian Birkinshaw shares the three drivers of discretionary effort (motivation) from employees in his new book, Becoming a Better Boss : Material drivers , including salary, bonuses, promotion, and prizes Social drivers , including recognition for achievement, status, and having good colleagues Personal drivers , including freedom to act, the opportunity to build expertise, and working for a worthwhile cause Take a moment now to reflect on where your business excels and where it falls short.

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How Nonprofits Can Ensure Security and Compliance of Sensitive Data in the Cloud

NTEN

'Matt Goche. Director of Security Consulting. Sungard Availability Services. How can a nonprofit protect the data it holds in the cloud? The vast majority of nonprofits employ cloud computing in some way, but they may not know or think about it. If you use Gmail, Google Docs, Microsoft Office Live Workspace, Salesforce, or Yahoo mail, you’re in the cloud.

Data 98

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Meet Ash Shepherd, NTEN's Education Director

NTEN

'We are excited to welcome longtime NTEN Member, Ash Shepherd, to the NTEN team. As the Education Director, Ash will be responsible for overseeing and designing programs for the NTEN Community to help them transform technology into social change. For many of you, no introductions are needed! Ash has been a go-to resource for NTEN staff and members for years.

NTEN 95
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How to recruit paid volunteers

VolunteerMark

'Businesses are paying their employees to volunteer, and this trend is growing. Read on to see how you can take advantage of this to recruit dedicated volunteer into your cause by connecting with businesses offering this benefit.

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#14LCS Recap: Content Round-Up

NTEN

'We kicked off September by launching the 2014 Leading Change Summit.and we couldn''t have done it without you. All of us all NTEN are amazed (but not too surprised, really) by the degree of engagement at the 14LCS, and by the movement of individual ideas into actionable projects during the Idea Accelerator. We''re grateful for the articles, blog posts, videos, photos, and more from the 14LCS community.

Content 67