Tue.Jan 20, 2015

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Why Nonprofit Content Marketers Are Turning to Podcasts

TechImpact

'There are many types of mediums content marketers use for their non-profits, but one unlikely candidate organizations are turning to is the podcast. For those that don’t know, podcasts are digital audio files available on the internet for downloading and are usually part of a larger series. Interested listeners can usually subscribe to podcasts and […].

Podcast 116
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Red Cross Installs Smoke Alarms over MLK Jr. Weekend

VisionLink

'Over Martin Luther King Jr. Holiday weekend the American Red Cross installed smoke alarms and safety information to those in high-risk communities. The American Red Cross embarked on a national campaign in October 2014 to reduce deaths and injuries caused by home fires. The goal is to reduce these deaths and injuries by 25% during the next five years.

National 109
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The Secret Science of Email Deliverability

NTEN

'Laura Packard. Partner. PowerThru Consulting. Are your emails reaching your supporters? You might be surprised…. I work with a wide variety of nonprofits around the country. They all tend to have one thing in common, though: organizations are having a harder and harder time reaching their supporters'' inboxes.

email 75
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Getting Your Money’s Worth From a Nonprofit Consultant

BoardAssist

'There comes a point in most nonprofit’s lives when they need to go outside their organization and hire a consultant to help with one issue or another. Who better to ask for advice on how to do that well than Ellen Simon, the former head of one of Harlem’s most prominent nonprofits and a leading nonprofit consultant now herself. Thanks for the great advice, in this week’s guest post, Ellen!

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Inking The Deal: What We’ll Discuss at the #15NTC Contract Negotiation Session

NTEN

'Peter Campbell. CIO. Legal Services Corporation. Navigating a contract can be the beginning of a beautiful customer/vendor relationship. The 15NTC session, “ Software and Service Contracts: How To Negotiate Reasonable Terms in the Cloud Era ” is the third in my series of, “How wonky can we get?” information exchanges.

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Nonprofit Communication Trends to Expect in 2015

Care2

'According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals.

Trend 59

More Trending

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Are Facebook Videos Dominating YouTube?

Care2

'Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. We’re beginning to test a similar video viewing format for advertisers.

YouTube 55
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Nonprofits Competing for Funds: How to Stand Out (If Necessary)

NonProfit Hub

'We’ve all heard that we’re supposed to be the change we want to see in the world. Did Gandhi actually say that? It’s up for debate. Regardless, the concept is one we’re sure he could get behind. But what happens when you decide to be the change, and Betty down the street also decides to be the change, and even Paul across town? That’s a great thing.

Fund 43
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5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

'While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. And I see more nonprofits doing this the past few years. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions.

Metrics 34
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5 Things Oakland Taught Me about Civic Hacking

Tech Soup

'What happens when community members, technologists, city officials, and librarians join forces at City Hall to talk about how to improve their community? The answer is: something pretty amazing. I was lucky enough to attend CityCamp Oakland earlier this month to see this collaboration in action. Here's what I learned. 1. What Civic Hacking Really Means.

Oakland 48
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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.