Lisa Rau. Confluence. Can you really "optimize" your website for search engines? It helps to separate a few pieces of fact from fiction about search engine optimization and search engines behavior in general. Fact: Each search engine has its own algorithm Don't believe me? Search engine algorithms are complicated and change all the time. MORE >>

7 secrets to increasing fundraising results - TheNonProfitTimes : Online fundraising has become a popular and successful method for nonprofits trying to increase revenue and acquire new donors. While it does not yet amount to even close to the majority of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. MORE >>

We've partnered with Blackbaud to bring you a free monthly webinar series on "An Insider Look at Nonprofit Success in Social Media". Register now for the first two events in the series! Making Change at the Local Level Using Social Media. What Is a Social Influencer Really Worth to Your Nonprofit*? blackbaud nptech nten MORE >>

Here’s a fascinating slide deck from the Pew Internet & American Life Project. It’s addressed to libraries (for a keynote at the University of Minnesota) – but I think all of this will resonate with associations. Some of you have libraries; most of you have online learning programs. Learning in the digital age. MORE >>

Staying Attached To Untethered Donors - TheNonProfitTimes : More people are reading emails on mobile devices than on desktop computers. It’s no longer an option but a veritable requirement to code emails for mobile optimization. If your organization can’t afford to make an entire mobile-friendly website, at least optimize a few pages for mobile MORE >>