Video Rules: Tips for Creating “Distributed” Content that Gets Attention
Byte Technology
FEBRUARY 2, 2016
It’s no great surprise that life online is increasingly a quest for instant gratification when it comes to up-to-the-minute entertainment and information. And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing
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