Tue.Feb 02, 2016

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Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

It’s no great surprise that life online is increasingly a quest for instant gratification when it comes to up-to-the-minute entertainment and information. And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing

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January Nonprofit Blog Carnival: What Are You Doing To Be Happier, Healthier in 2016?

Beth's Blog: How Nonprofits Can Use Social Media

January is a good time to reflect, recharge, and establish healthy habits that make us more effective in our nonprofit work. Many of us work for nonprofits because we are passionate about social change missions. But let’s be honest, working in the nonprofit sector can be tough, especially with limited resources and the never-ending to do list. Despite the challenges, many of us manage to get extraordinary results without burning out.

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How to Find Your Volunteer Unicorns

Wild Apricot

It’s a new year, you have ambitious goals for your organization, but you need volunteers to fill the gaps. What you need is a Volunteer Unicorn!

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Digital storytelling and video buying basics for nonprofits

ASU Lodestar Center

posted by Audra Buras Chief Distribution Officer, IMMINENT Digital. Millennials and post-Millennials, Generation Z, live, eat, and likely even sleep, with their phones. The word Millennial has become so overused that it sounds less like a term for a generation and more like fingernails dragging down a chalkboard. Regardless, you can’t ignore the largest generation in American history and the hours they consume media online.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Is Your Board Properly Supporting Your Executive Director

BoardAssist

One of a board member’s main roles—while rarely discussed—is to support the executive director (ED). Yes, finance and risk management are important, but this might be the most important job you will undertake as a board member. It requires a deep understanding of the ED’s roles and your place in making that person successful…without micromanaging. For help understanding this complex relationship, we turned to nonprofit consultant and author Susan Schaefer in this week’s blog.

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Seven Steps To Sales Force Transformation

Eric Jacobsen Blog

A successful sales force transformation can mean increased revenue, increased sales productivity, and reduced cost of sales. But, up to seventy-five percent of attempted transformations fail, according to the authors of the new book, 7 Steps To Sales Transformation - Driving Sustainable Change In Your Organization. Transformation failures are often a result of an organization that neglects to address the human factor (skepticism, resistance, avoidance).

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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift

AFP Blog

The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics | MediaShift : 'via Blog this'

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Tools to Help Grow Your Social Media Audience

NonProfit Hub

Jason Grad is a guest contributor for Nonprofit Hub, and Founder of Bstow. While working in Corporate Sales at Yelp and running Yelp Foundation, he witnessed ALS Ice Bucket Challenge incentivize donors to give to charity. From researching how to create incentives for donors and establish recurring revenue streams for nonprofits, he built Bstow—a round up app for charity.

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Adobe Photoshop Elements 14 vs. Adobe Photoshop CC

Tech Soup

Trying to decide if you need the streamlined simplicity of Photoshop Elements or the comprehensive collection of Photoshop CC? This guide can help you decide, What's in Common. Both Photoshop Elements and Photoshop CC allow you to manipulate photos in all the basic ways. Manipulate color. Crop images. Fix flaws (red eye, dust on the lens, and so forth).

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